5 Outdated SEO Tactics You Should Stop Doing Now

Posted On // Leave a Comment
The fight between search engines and the SEO crowd is one of the most exciting events techies can perceive today because it is possibly the first global conflict among human and artificial intelligence.

Here are the pros in this major battle: on the one side the search engines, which seek to serve up the most appropriate, original search outcomes; on the other hand, your site, which you crave to see on the first page of Google.

The algorithms which command search results are being tweaked many times a day, partially by humans, and frequently by AI. So in reality, you are up versus a machine learning algorithm that is becoming smarter by the moment.  As the AI behind the algorithms is becoming more and more advanced, the only device that will be capable of game it is another AI. So all the little technical methods we now practice to enhance SEO will turn into a thing of the yesterday.

We are not there yet. But what was correct about SEO last year, may no longer be relevant. It's a rat race, and the strategies that used to be successful may by now harm your SEO.

In this article, I’ll explain five SEO tactics that are still commonly used but are totally outdated that may hurt your website and search rankings.

1. Building backlinks:

Google's original plan was simple: if many sites link back to site X, website X must be appropriate. But it is simple to build multiple sites that link to one site. Back in mid-2013, Google understood that this feature was being exploited on a vast scale. Web sites originated up with the single intention of building backlinks; complete pyramid designs emerged to offer content look more valuable.

2. Spammy guest blogging:

I’ll begin this one off by stating that guest blogging is not entirely wrong. In fact, I’m performing it right now. A guest post on an authorized blog that routinely posts content related to your industry (or ideal client) is an excellent way to build links and expand your readership.
Today, the algorithm counts only relevant backlinks necessary, i.e. one backlink from the BBC to your site is more useful than 100 backlinks from irrelevant sites. To define what a "relevant backlink" is, Google uses numerous of factors beyond which you have no authority. The lesson to learn here is easy: don't create backlinks, but concentrate on content that audience desire to link back to. Holding lots of backlinks from inappropriate sites will drop your SEO results.
But if you’re writing five guest posts a week on faulty websites that don’t have something to do with your content, Google will notify. A backlink from a shabby site can harm your SEO rankings, not improve them.

Conclusively, it grows down to this: If you’re working to write a guest post, make certain it’s for a purpose beyond just SEO and make confident the site is reliable and has a solid Domain Authority score.

3. Generating only keywords stuffed content:

Passed are the days when you could write content — for no goal other than SEO — and notice it on the first page of search results.

Back in the old days, it was common to write different articles for each single keyword variety out there. And you could have some big success this process. Google hooked on to this strategy a while ago. They built a program called Panda especially to stop low-quality content from preceding high in their search results.

Your web pages might have comprehensive keyword placement and perfect keyword density, but if that post just has 300 words of the fumble, you aren’t going to get ranked. This is not to state that you cannot create posts and pages with SEO in mind, but you should create original content.

For example, if you have a recording studio and need to optimize your site, don’t just create a blog post called “X Recording Studios.” Alternatively, compose a blog post giving valuable advice about how to begin a music career, and insert some keywords within the post. It’s all about spreading up with unique blog ideas and providing the users something exceptional.

4. Overlooking Social Signals:

In the old days, SEO was just backlinks, code, and content. That is no lasting right in 2017. Social Media networks and signals now also act a significant role in search engine rankings. Because Search Engines like Google and Bing utilize their data to decide where to place sites.

Don’t trust me? Neil Patel has posted numerous case studies on this topic to assure you.

Apart from that, more social followers also mean more audience who notice your content and thus higher opportunities to earn backlinks. Plus, social networks are ideal for first exposure and to get traction for your content.

For that reason, ignore social networks for SEO at your risk.

Instead, a better the plan is to make social networking part of your SEO endeavors mutually with your content marketing,  on-page optimization and link building efforts.

Firstly, Pick one social network. Begin by forming a posting schedule and writing valuable content on a daily basis. Then introduce methods to sign up to your social accounts on your site and in your email newsletter. Additionally, don’t overlook to share your content to get people to your site!

5. Using paid links and link networks:
There are a lot of controversial companies on the internet that will allow building more backlinks for you, for a charge. They will affirm that their services will increase your rankings, but Google can pretty simply discover out that you’re doing this and punish you for it.

Google has a tool called Penguin created to seize websites that purchase links and use link building channels to spam Google search results. If you need to build links, you’re working to have to do it the hard way: by composing quality content that reputable websites want to link to.

In a Nutshell:
SEO is a fundamental part of growing a site and bringing organic traffic. Nevertheless, SEO is not a trick neither a single method but a puzzle with many moving parts and a field that is regularly evolving.

As an outcome, SEO today is not what it was just some years back. Although, old SEO techniques are yet used a lot.

In this blog post, you have learned some SEO strategies to skip, from aggressive guest blogging and links to the hype of keywords and neglecting social signals.

Instead, move your center to deliver unique and user-friendly content. It will pay off the long-term success of your blog and much more than any quick-fix schemes.

Which SEO blunders have you made or do you notice others are doing? Something to add to the post? Let us know in the comment section below.

Recommended Read: Here is an detailed guide on 20 Blog Writing and SEO Checklist You Should Do To Every Blog Post BEFORE + AFTER You Hit Publish

0 comments:

Post a Comment

Relevant comments only!