For content publisher websites such as industry news sites or corporate niche focused blogs, building awareness and authority through links is vitally important so in this article, I’ll show you how you can generate links for content publishing websites. So let’s get started.
Publish breaking news type of content
Publishing industry focused news in a regular basis helps attract and drive seasonal traffic to a website and automatically helps generate links from various channels especially social channel. Producing breaking news content can also make your brand become a source of information by your target audience, making your brand trust worthy, reliable and up to date with the current happenings in your industry.
If you can successfully come up with this type of content ideas for your website, not only you can have a chance to increase your traffic but you can also have a chance to get noticed by the influencers in your industry that can result to alliances, brand mention and even partnerships between you and them.
How to get breaking news:
Study your industry to analyze potential trends and trending information.- See how Bill Slawski studies and follows Search Engines to understand how the web works.
Study the marketing strategy of your competitors both success and failed campaigns - See how Okdork audits the marketing strategy of KISSmetrics.
Keep an eye of recent releases of other brands in your industry such as tools, events, business shut down or partnerships etc.
Tools you can use:
1. Fresh Web Explorer
2. Google Alerts
Although there are a lot of ways to get break news in your industry, making sure that the information you’re publishing on your website are all accurate and back up with data is very crucial. Otherwise, you can damage the reputation of your own website that can affect your performance online so you have to be very careful with what you’re sharing.
Ways to promote:
C. Share it to your newsletter campaigns
By promoting your content in various channels and to your wide audience, you can also have a chance to attract more people to visit your website that you can turn into loyal readers, subscribers and even linkers to your breaking news content. Who would not like this kind of opportunities in a continuous basis right? But remember that when you share this type of content to other websites, targeting the right people and community should be your primary focus and not just blast share it online.
Establish content partnerships
Content partnerships is one of the best methods you can establish to help drive more targeted traffic and increase awareness of your website. This can help you increase your exposure, marketing channel, trust, awareness, reputation and authority of your website. If you are continuously publishing content to those websites that are happy to share your remarkable content, you can potentially increase the referring traffic to your website in the long run.
However, when looking for websites for content partnerships, you need to make sure that the websites you will contact are highly relevant to your website, with decent amount of monthly traffic and users’ engagement, with above average website authority and more importantly, accepting external content from other like-minded journalists.
If you can follow strictly the metrics above when looking for other websites you can be a part of, there are easy wins that you can get from the efforts you will be exerting to market your website to your industry such as:
Exposure - Getting exposure on other websites in your industry is one of the best easy wins that you can get from content partnership. Since the websites you will be contributing content to have decent amount of traffic, your brand can be exposed to their audience for free and in a regular basis. Isn’t that an awesome?
One good example here is my contribution to Search Engine Journal, Ahrefs and Monitor Backlinks. I used to be contributing content to these three huge websites in my industry and they helped me drive referring traffic to my website.
Marketing Channel - Another easy win you can get from content partnership is you can promote your own thing on your partner websites but of course, there is always a limit that you can follow that is not against your partnership agreement with the other websites.
Trust - Every now and then, you can increase the trust established for yourself as the author and to your website as the brand you are representing to reach your target audience. If you can successfully earn the trust of your audience, getting links to your website should not be easy because eventually, you will naturally earn the links to your website or contributed content built by your target audience.
Awareness - Awareness is the most important in digital marketing. This is the first step you need to establish online if you want to succeed in your industry and standout in the competition as you need to make sure audience be aware of your presence online and content partnership is really perfect tactic for this stage. If you can regularly appear on highly respected and popular blogs or website in your industry, you can start developing awareness to your brand with the help of your partners.
Reputation - Focusing only one certain topic in your industry whenever you contribute content to your partner websites can help you improve your reputation, authority and expertise in a certain field in your industry. This can help you brand yourself as an expert of what you are doing that can results to interview requests from other relevant websites in your industry with links!
Another tactic you can do for your website is to produce info-graphics. Info-graphics are great to spice up any website with visual content format that you can promote to image sharing sites like Pinterest or Flickr. Although this type of link development method does not pass link authority to your website but who cares about link authority if this can help you build awareness and exposure to your website, right?
If you can incorporate this type of content format to your website, you can also diversify the link format of your website which is very crucial in terms of analyzing your website’s link profile. Since search engines like Google, looks at link diversification as part of a signal of a natural link profile, so it would be better to diversify your links with your info-graphics through image sharing sites.
List of infographic submission websites that you can use:
Types of info-graphics that you can use:
- Useful Bait
- Versus Infographic
- Number Porn
- Photo Infographic
- Data Visualization
To know which info-graphic suits for you, check out this infographic.
Click the image to see enlarge.
Keep in mind that image link building is for the sake of exposure, diversification and popularity campaign only and not for link manipulation tactic that you can use to rank your target keywords in organic search.
Produce video interviews or round table
Interviewing like minded professionals in your industry in video format can help you build more content for the audience of your website. This also gives you contextual format opportunity on your videos by providing transcripts for each videos that you can also be used for internal or external linking opportunities.
The only thing about video transcripts is it cannot be optimized for the optimization that you desired such as focused keyword or LSI. So when conducting interviews, it is important that you carefully think about of the topics that will be discussed in the interviews and not just some random questions.
Here are the reasons why:
- Your audience will not be interested if the interview is about personal stuff - because your audience are looking for informative information.
- Your content will not rank for target keywords - This is only when your interview topics won’t cover the key phrases that people in your industry search for.
- Your promotion strategy can have a little time frame
Take a look at the round table video below:
Create a list of companies
All industries out there have hard working companies that would be happy to be featured on other websites for exposure for awareness that can bring traffic or even leads to their websites. You can create a special page on your website that is dedicated for this type of content you are creating.
Once you are done compiling the list of companies in your website, you can reach out to each companies you listed in the content for linking opportunities. Of course, you just don’t want to create content that says about “list of companies in your industry” instead, you can create something like “top 10, 20 or even 50 companies in your industry” so there is some reputation being established in the post.
How to promote list type of content?
- You can promote it via email newsletter where your email subscribers can be updated with your new content
- You can promote it via your social pages or sponsored ads in social ie; Facebook ads, stumble upon ads or twitter ads.
- Send an email to the CEO of the companies you listed in your content and let them know you featured them in your round up post.
Take a look at the example of this round up post;
This website created a list of people in their industry who are more likely their industry leaders.
If you can come up a round up like this in your industry, chances that you can get a lot of links from it would be higher knowing that they would also be announcing it to their audience or link from their website.
There you have it..
Creating links for websites can be quite easy if you have resources such as content, partnerships that can help you build links continuously expose you to their audience and most importantly, if you have a loyal community that will promote your posts via social share or brand mention, you can definitely standout. But you can have it all if you don’t have the resources, alliances and content that will back you up in your marketing campaign.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.