Simplified SEO

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Search Engine Optimization or SEO is one of the essential methods to drive relevant traffic, increase your revenue and make your company stand out in organic search in terms of ranking and CTR click through rates. Also, to strengthen your website’s presence within its industry, build authority and establish trust from your target audience.

We all know that SEO industry have changed several times and still changing, in terms of making a website gain more exposure, reputation, authority within its industry and more importantly, ethical optimization which follows and adhere to search engine guidelines. We all know this can be done in some difficult ways; but there are some methods to do it without having to worry of being penalized in terms of optimizing your website to help search engines understand what really your website is about.

Let’s get started..

Optimizing your website is the most important part of SEO, making your website more indexable, crawlable and more importantly, user friendly website where your visitors will not be confused during their visit on your website. Having said that, performing the following recommended optimization issues need to be implemented on any website.

Create appealing meta-data

Meta data provides relevant information to search engines of what pages your website is about. This helps them understand and identify what content your pages have based on your meta-title and meta-description. And by providing well-written meta-data can help you get more CTR and better position in SERP.

Tips in creating meta-data:
Include your brand name in your title tag
Use all characters and be very creative in writing description of your pages

Provide in-depth articles

Creating comprehensive articles for your audience won’t only help you gain their trust but this can also help you earn links that you deserve over time. Also, appearing in in-depth article section of SERP in your industry will obviously help you get decent amount of organic clicks which are obviously your target audience. However, appearing in in-depth articles section of Google may require some technical task. But this guide from Google can help you get the job done.


Use article markup
Provide authorship markup
Provide information on organization's logo

Why is this important?

Appearing in in-depth article section shows that your content is providing remarkable information
This can help you drive organic visitors
This can give your brand a strong online presence

Create Hummingbird Friendly Articles

Content is definitely the most important factor that Google looks at when analyzing a website’s worth aside from inbound links. With that being said, providing content that will still be useful to your audience over a period of time is definitely important. Since you don’t want to create content that have expiration date or seasonal content which only lasts for a specific time frame.

Since you want Google to love your website in terms of providing useful content, write something that will give high value to your audience which is the main goal of search engines, to help their audience get the answers they need.

We all know that not all types of content are created equal. If you are building your authority through your content, make sure that you write unique, remarkable and useful piece for your audience such as content ideas below:

  • Educational
  • Conversational
  • In-depth analysis
  • Case studies

Implement Semantic Markup

Another important technical SEO approach is to implement structured data on your website to have it appeared appealing on SERP. Although it does not help you with your rankings, it helps your website attract visitors by highlighting information from your website in SERP via reach snippets.

Types of Semantic Markup

Tables and Bulleted list

Incorporating semantic markup is really crucial if you are seriously promoting your products, pages, location etc on SERP to provide enough information to your audience.

Implement authorship markup

Appearing your professional photo on SERP right before your content is definitely an important thing to keep in mind when optimizing your website. This can help you show your full ownership to your content and at the same time, establish your authority in your industry. More importantly, people tend to be bias on their clicks; they only prefer to click on the results with authorship markup implemented, so having your website with Google Authorship markup setup is very crucial.
Implementing authorship markup isn’t very hard to accomplish as Google provides all the requirements and tool needed when setting up your very own authorship markup and these are as follows:

  • Google+ profile with your professional photo
  • Website or Blog
The Process
  • Edit the contributor section of your Google+ account which is visible in the about section of your profile, add the link of your website to the URL section

  • Add “rel=author” to the end string of your Google+ URL, Anchor Text
  • Ensure that your Google+ URL is linked in the Author Bio section of your content to make this work.

So make sure that your Google+ URL is included on all website that you are contributing to show full credit of ownership on your Google+ profile.

Internal linking

Connecting your pages internally based on relevancy is really vital in terms of SEO as this will help crawlers discover other pages on your website through links. Also, this can make your visitors stay longer on your website as they go through your content and click on the links within your content. Having said that, here are some important tactics to keep in mind when internally linking your pages such as:

Add your important pages’ links to visible part of your website such as footer links
Use your articles to link your pages
Implement breadcrumbs

By implementing internal linking on your website can help you distribute the ranking power of your pages to other pages of your website and establish information hierarchy on your website.

Implement breadcrumbs

One helpful way to help your visitors don’t get confused and easily backtrack your audience’s adventure on your website is to provide them track their location. This can help improve your website’s internal linking and semantic markup on your website.

This type of navigation is really useful for ecommerce websites as websites that have thousands of links can be really confusing to some people who are not internet-savvy. So implementing breadcrumbs navigation to help your visitors browse on your website is definitely important.

Final word

By focusing on-page SEO and providing useful content for your website is definitely much better than building hundreds of artificial links to your website as you are not even sure of it will benefit you a lot from it. Therefore, optimizing your website to make search engines understand your content is really important to get the right people from the right place. Implementing important SEO techniques to make your website standout in your industry can help you outrank your competitors in SERP. You only need to be very creative and intelligent to providing information that will be displayed on your website whether it is via rich snippets or a whole bunch of article.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.