Content is everything nowadays in digital marketing. It has now become the primary weapon of each marketer to win the game in the modern SEO. Without content, you may find it hard to develop your website's online brand and presence and you may eventually give up promoting your website. But this should not be the case, since there are ways to create your own content that will help your audience learn more.
I don’t mean content as a normal content we usually see online but it is the content that is more competitive and well explained among the other existing content, in short, worth reading.
What does it mean?
- It means, content that is well researched with supportive information backing up the article through resources.
- It means, content that really provides everything that a reader has to know about the topic.
- It means, content that can stand out on its own: can compete, can promote and attract target audience organically, over time.
In this post, I will guide you through creating perfect content which can help you earn links organically that you deserve with actionable step by step method.
Creating the Headline
Right before internet was invented by computer scientists, news papers have been everywhere and each concerned citizen spends a lot of time reading what the daily news paper had to deliver on a particular day. With that being said, the competition has already started in every story inserted in a news paper, which headline gets the most attention by the reader will be read and win the game. And for those with less prominent headline, will obviously be ignored which is not good on the side of writer.
This issue is still remaining in fact. Until now, headlines pay a lot of contribution on how an article will succeed in its competition. Particularly in industry of SEO, I’m sure you will agree with me that most article ideas about SEO, link building, content marketing and social media marketing have already been several times by other bloggers/writers and only one that has got the best headline would be lucky to have more click through rate (CTR) and organic linking.
Finding Headline Ideas
Conduct a quick search in Google about the topic that you are planning to write about to check what sort of ideas have already been taken out by other people in your industry. By doing this, you can then sort of identify which topic has not been covered yet so that you can prepare yourself to write about it. Since the topic of this article is about creating content, I will tell you how I got the title of this post.
I just simply combined the top four titles in SERP for the term “how to write epic content” and played around with the words to come up with something better, I would say. So everything starts with research, if you are planning to write something to improve your online presence and reputation, make sure that you conduct your own research to come up with something better that you can give to your valuable readers.
Because if you present a crappy article, video or info-graphic to your readers, chances that you might lose their trust is definitely high.
Creating your Sub headline
To make your content become much appealing, sub headline is definitely important. Because in this way, your audience can actually forsee what your article is about which will motivate them to stay longer reading your article. But keep in mind that you don’t want to drive away the attention and confuse your readers with your sub headline so think of something like:
1. Self explanatory
2. Make sure that your sub headline adds up value to your main headline.
3. Make sure that your sub headlines provide more detail about the topic.
4. Make your sub headlines like a road map.
Making the Body
Aside from the headline and sub headline, another important factor you should focus on is the body of your content, where your voice and message to your readers is being delivered. This is where you should pay too much attention when you are writing about something, because your expertise in your topic will be measured and judged by your audience if your content is worth reading or just a waste of time.
Content Suggestion and Ideas
1. Make sure that you have a clear and enough information in your article.
2. Make sure that you know exactly what you are talking about.
3. Make sure that you will be straight to the point explaining your insight, opinion and views in your body.
4. Make sure that your body is full of fresh information that provides quality information to your readers.
5. Make sure that you proof read the body of your content before publishing.
Having references in content determines how well researched your article is, this tells your readers what sort of exploration/study you have gone through to accomplish such a post. But sometimes, some content don’t need to have references since the content on its own is already worth reading, informative and high quality on its own such as this blog. But in most cases, most content out there require resources to support their statement and also for helping other content be discovered by your readers, whether it is internal or external.
Finding your resources
Internal link resources
You can actually start looking for resources with your own published content, if you don’t want your readers to be driven away from your website and you don’t feel like sharing your readers to other related articles in your industry. But keep in mind that whenever you put a link of your previous article, make sure that:
1. It adds valuable information to your article.
2. It is relevant to your article.
So for internal resources, you can use your content asset or landing pages where most of your publications related to your content are posted on to keep your readers engaged.
External link resources
If you can’t find internal resources, you can then search online for resources that you may want to use to make your content more comprehensive and unique compare to others. Since we want to make sure that the references will add more value to your content, you can use site search to filter potential resources that you could use such as:
- Forums: “your industry” + forums
- Discussion Board: “your industry” + discussion board
- Weekly roundup: “weekly round-up” + “your keyword”
- Online Libraries: inurl: .edu + “libraries” + “your keyword”
Another good source of resources that you can use is the statements of influencers, experts and professionals in your industry who made few statements that have been popular and used by other people in your industry such as tweets or remarkable statement in their post.
You can find these statements in articles they have written, tweets or even in comments they left in articles, like the following:
Embedded presentation/info-graphic etc..
Another way of adding valuable information to your article is by using of slides or info-graphics. Since reading an entire article is quite boring, it would make sense to add one or two presentation or info-graphic to quickly deliver your information in a creative way like these:
Tips for creating slide presentation:
- Limit your presentation to 30-50 slides.
- Find the right images that you’re going to use.
- Don’t write too much. Pictures have 100 stories to tell
Tips for creating info-graphics
- Gather the necessary data.
- Use tools like infogr.am or create.visual.ly
- Think of
Fun never stops, as most people say. At the end of the day, Most of us don’t want to stress out our readers by reading our articles. So to keep them entertained, insert some funny but related images to your topic such as meme. I know memes are popular these days and if you can create one related to your topic, then you can put some smile on your readers' faces which can help you make them share, promote, like and comment on their own will. Sounds like a good tip?
Content is king. This is where everything begins and if you suck at this, you can’t expect to get more traffic, compete in your industry and most importantly, you can’t expect your business to grow in terms of online reputation and visibility. So make sure that your content is always a killer one and with proper and strategic onlinepromotion, you can sleep at well at night with a smile and be prepared to be blown away by your traffic.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.