Link Prospecting: Ways to find potential links to a website

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Building high quality content for your high quality website is the most important in digital marketing as it is the most important keys to attract more audience and to stand out in your industry. However, if you don't get high quality links, your content may not be found by your audience which is really not a good thing to know especially if you are getting your clients mostly online.

So to make your website gain authority, you must aim for getting high and hard to build links for your website. But of course, keep in mind that you must not overuse and abuse this method and prioritize providing highly remarkable content to your website. So to do this, you must learn how to find website related to yours, selecting the authority sites and find the ones that suits your website well.

There are few ways to find prospect links to your website and these could be:

Through Social

Finding prospect links in social channel is actually a good way to find high quality links. The amount of potential links that you will find in social channels are mostly more than that you expected. Since most companies, bloggers, entrepreneurs are now using social media; you will easily find high quality websites where you can pitch to get a link.

You can use Google plus, Facebook and twitter to help you find websites in your industry and reach out to them for a link. I know that most websites put their website link in their social profiles and that what makes it easier for you to find on how to connect and reach out to them.

You can search them on social media channels to find groups, pages and organizations where the people in your industry gather and meet up online.

Facebook search:

Facebook has "create a page" feature for organizations, businesses and communities which have been used for the advantage of business owners, bloggers and freelancers with high quality website.



Google search:

Google page has been used for the advantage of business owners, bloggers and freelancers with high quality website.



Twitter search:


Through Search filter

Another way to find websites related to yours is through search engines. You can use Google to filter search results with different queries that only target the information that you need.

You can use the following:

  • inurl:guest-blog
  • inurl:guest-post
  • inurl:write-for-us
Or you can refer to this link for advanced methods: http://www.googleguide.com/advanced_operators.html

Through Competitor links

Another way to find out good link opportunity is to look at the tail of your top competitors in search by checking up on their link profile and look at the following:

where they are linking most where do they get their links
what sort of artificial links are they getting (guest blogging, blog commenting etc)

You can use ahrefs.com, majesticseo.com and opensiteexplorer.org to see what kind of link profile they have and what kind of link building methods they did for their websites.

Authority checking

Once you found the websites that you can use for link prospecting, you need to know the domain authority of those websites, citation and trust flow to know their quality if they are worth linking to. You can use opensiteexplorer.org or majesticseo.com to know their quality.

Domain authority represents Moz's best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. - Moz


You can use majestic SEO to know how strong the citation and trust flow on the internet.
  • Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it.
  • Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.


Final action

In order to take into action to get the links for your website, you must communicate with the website owner by sending them an email about your interest in posting a fresh content to his website. Don't say anything about putting your link in the content. Instead, create a content that is related to your existing ones where you can cite your own content to be used as reference in your upcoming content.


Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.