Having a corporate website for a company is the best way to help them reach their target clients, increase sales and can help them have online publicity which plays an important part role to succeed in any industry. Also, this is another form of marketing to promote a business online especially if a website is receiving a lot of good signals coming from different platforms.
Good website ranking gives a website authority and reputation in its industry. In fact, this is what every website owners and webmasters goal for their website to attract more traffic and potential clients to their website. However, in order for a website to rank in search engines, there are website analysis factors that you should look into before implementing off-page SEO and help your website become searchable by search engines and popular in your industry.
There are common reasons why a lot of websites don’t rank in search engines. These websites may have applied something on their pages or html codes that don’t seem to be approved or recommended by search engines guidelines. Below is a list of tasks which should be prioritized when you are analyzing a website for possible violations.
- Malicious outgoing links
- Duplicate content
- Canonical URLs
- Hidden text links
Also, pay attention to check other areas of your website, not only technical but also what your website has such as content for each pages and make sure that there’s no violation committed that can affect a website’s performance in search engines which can result to penalization. Check for the following disreputable practices that may trigger for search engines to deindex your website from their database.
Poor content – Having poor content on a website is actually not a good idea in search engines view. Since their goal is to provide the best user experience out of each websites that they are offering in SERPs for specific search queries, it is important that your website provides highly competent content.
Keyword stuffing – Placing too much keyword in the content of your website is definitely not a good idea. It has been discussed several times and definitely not recommended that keyword stuffing is very dangerous and can affect your website performance in SERPs.
Duplicate content – This is the most crucial part of website analysis, finding duplicate content within and outside your website will determine how your website will rank in SERPs.
There is also another important factor that you should look at when you are analyzing a website for possible violations that can damage your website performance in search engines. Analyze your onsite link plan to ensure that your website is still following search engine’s rule such as.
Excessive linking – Having too much links on each of your pages that pointing to a single page of your website is actually not a good idea to keep in practice. It will look suspicious in search engines and may cause penalties if aggressively performed this type of link plan.
Irrelevant linking – Linking your pages to irrelevant posts on your website is not actually advisable by search engines. It can damage and ruin your website from within if your link plan is not for the benefits of your targeted visitors and for search engines.
Having your website audited for possible search engine violations are really important and a MUST do. It is important to ensure the clean website structure of a website and identify potential errors that may affect of website performance in SERPs.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.