Keyword research is one of the key ingredients that we must focus on before we launch a website. Our success will also depend on how well we researched our targeted keywords to compete with our competitors in our industry. Through keyword research, you will determine the average volume of visitors that a website can have in a month.
This will help you choose which the best keywords to target are, so you must intelligently choose your keywords or else, you will not have a chance to compete in your chosen industry. But how do you perfectly choose your keywords to properly implement a strategy that you will have to focus o in the long run? You can use free keyword tool of Google to help you decide which keyword to choose and use for your website. Although there are some other keyword tools available on the internet, I will recommend this Google keyword because it's free and everyone loves free.
Google keyword tool - This keyword tool is free for everyone to use. All you need to have is Google mail account to have access and use their tool freely as many and longer as you want. This tool has a feature of monthly query of global and local date being looked for in Google so this will definitely give you a reliable result.
Assuming that you have an access to their keyword tool, you should know what type/s of keyword you will target to make your website rank in search engines. Below are the types of keyword that you should analyze one by one to ensure that you will only target the keyword with a high search volume.
Long tail keyword demand - Long tail keywords are consisting of three or more combined words used by searchers. This type of keyword has few average amounts of visitors per month but this will guarantee you that people who used long tail keywords are obviously looking for something in particular. Also, these people are often converted into leads and clients that you will need to cherish and value as long as the business is involved.
Below is a quick illustration what your keyword research should look like:
Keyword – Your ideal keyword for your business
Category – Where your keyword is categorized
Location – Your target Geographic Location and language
Search Volume Ideas – How often your ideal keyword is being searched for locally or globally per month.
See image below for the results:
Short tail keyword demand - This type of keyword is definitely has a huge amount of search volume per month but unfortunately, this will not guarantee you that all of these visitors are looking for the same thing. For instance, someone searched for link building. Google is smart enough to figure out which type of results they will provide in SERP as the keyword used itself maybe looking for "link building guide, services, strategy or tool", Google then will provide all the details they have related to the keywords used by the user. So this determines that there is no higher rate of conversion here when it comes to short tail words.
As you can see, the results are combined phrased, exact and broad keyword combination and the average search volume of for the exact keyword is 18,000. However, the geographical target location is only U.S so this result could grow up in a much attractive numbers!
Deciding which and what keyword to focus on requires an in depth study to ensure that your business will lose its track towards success. However, this does not mean that keyword alone is enough will make you stand out in your industry as there are other ways to make a website rank in search engines. You need to put an extra effort get the attention of your target audience by providing them useful articles with your keyword/s included naturally to ensure that people will find your website easily.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.