There are several free benefits that are useful and you can use for the development of your business which are proven effective in SEO.
Business fan page - You may create a business profile on Google+ and on Facebook page where your prospect clients can find information that they are looking for. It can also be used as a bridge between the business and the client in order to communicate with each other. You may also input all the information like phone numbers and store or office location to help your prospect clients find how they can walk into your business property.
Likes, +1 and Shares - It is important for a business to know how important and popular they are to their existing clients. Which is likes and shares a business fan page on their personal account are important.
However, it sounds very easy to promote a business on Google+ or on Facebook but it's not. The competition in social media has been increasing significantly and the more a business is popular, the higher competition it will be. Therefore, it is important to localized your target visitors at the beginning and let your page be known widely by producing good services to your existing clients. By doing this, your existing clients will dramatically like and share your business page as a result of satisfaction.
The impact of social media on business websites is one of they key to success in SEO and in your business and the more likes, +1 and shares you receive from everyone of your clients have a positive effect on your website.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.