However, in order to succeed on this type of marketing, business owners must be willing to pay their online advertisers to have their website advertised on different webpages. Their success may also depend on a keyword they will choose for the advertisement they will pay for. The more traffic a keyword gets per month, the most expensive it can be.
The amount of an advertisement may depend on how prevalent a keyword is but it is guaranteed that your advertisement will be useful to your business. However, if you don’t use the correct keyword for your advertisement, your ads will not be really helpful and you might just waste your time and money on your advertisement.
Here are some types of common paid advertising that are often used by the business owners.
- Website Banner ads – A type of advertisement which is seen above the header of a website.
- Text Link ads – A form of contextual advertising that is seen as a text which is pointing to another webpage related to the keyword that was used in the ads.
- Video Ads – An online display advertisement that describes and discusses a product or business for a very short time that is seen before the original video plays.
There are many more different online advertisements available on the internet but the mentioned above are the most typical and often seen Google, Youtube and many more.
Paid advertisements may contribute a huge part on your marketing technique for the success of your website if you done it correctly, but paid advertisements alone are not enough to make your business compete in whatever industry your business is in. You still need to exert extra effort to prove that your business a competitive marketing technique and not just rely on one.
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.