The main important purpose of guest blogging is to contribute to the blog site about something related, useful and informative insights on the topic of the blog to share more knowledge to the target audience of the blog site. Google, respects blog sites with useful information that can help them provide related and educational results on every search queries.
Guest blog post may be considered as white hat seo technique if the information said in the content is not copied from another blog post, article post or website content. If it has something good to contribute to the public and if it helps search engines provide original content that may benefit both, search engines and internet users.
Google view's on Guest Blogging
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.