Drive Traffic through Email Marketing

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Email marketing is one of the classic online marketing techniques that were always used by Internet Marketers to promote their business online. It was once proven effective and brought success to many business owners. In SEO, email marketing is one of the effective ways to drive referral traffic to a website. It can have good effect and not damage your website by linking to too many websites with no credibility in search engines. However, it is one challenge for SEO guys on how would they make people go and visit their website to increase their sales and traffic to have unique visitors. 

There is one important thing to keep in mind when doing email marketing. SEO guys need to identify their target audience to be able to make use of email marketing effectively and these suggestions might help you out find your way to success both in SEO and in your Marketing.

Make a Brand Name

It is necessary that you are familiar to your audience. Emails cannot be sent to any email addresses you see in the directory. You need to talk to each of your target audience at least once, personally or virtually, to avoid marking you as a spam. You may make a connection to your target audience through social media like, or and ask for their email address if possible and send each of them an email to ask their permission and approval to receive emails from you.

Email Content

Once you get recognized by your target audience, it is vital and imperative to write an appealing email to promote your business and impress your target audience by promoting your services, company reputation in its industry, achievements and goals. Include your website address like and ask everyone in your email to go visit your website where additional information can be found. By writing an appealing and attractive email, you may get the attention of your target audience and start making good sales and promote your business.

Track Your Email

Emails can be tracked by software applications which can be found on the internet and it may track how many emails are opened, read and how many responses you receive whenever you make an email. 

Thank Everyone in Your Contact List

Whenever you conduct your email marketing, it is necessary to thank each of your prospect clients even if they did not read your emails and for those who opened your emails and ask their permission if you can write down in your email their names, business and thank them as gratitude for having your emails opened.

Email marketing can trigger success in your business and you may open good opportunities to your business. It can also drive huge email referral traffic to your website which can have good effect in SEO that can lead to more success in your website. It may just depend on how often and how you write your emails to your target audience.J

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.