Benefits of Press Release to a Website

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Press release is known as an effective way to promote your business online, through media, news and press release websites, you can gain publicity for your company and you may also increase your audience through bloggers and internet journalists which can drive a huge traffic to your website. It also has been proven as one of the important online business promotional techniques and one of the quickest way to gain credibility for your industry, be recognized in your filed and give popularity to your website.

In SEO, press release is an effective way to get higher rankings in your selected keywords, increase visibility of your website in search engines and increase your (ROI) or return on investment. However, press release may not look easy as it is and you may not drive a huge amount of traffic to your website
if you do it incorrectly. But there here some advice that can be used by any company to gain success in their business with a help of press release.
  • Be creative in your Title
  • Promote your new product
  • Be creative when writing a news about your company 

Title of Press Release

It is important that your title should be catchy to your audience. Title gives an important contribution to  any article post, blog post or press release and your title should be describing a little information about your news. 

Promote your new product

It is a smart way that whenever your company develops a new product or provides a new service, you must inform everyone in your network and industry that you will have an upcoming changes in your company. Obviously, these changes will benefit your audience and will give them.

Be Creative in your Content

As always reminded by Search Engines, it is vitally important for website owners or internet marketers to write a unique and informative content with useful information that will help the audience or readers of the article, press release and blog. In press release, it should be short enough to make people understand what your content is about with your keyword inserted properly and correctly with no grammatical errors. 

When you are done with your content, submit your press release only once and make sure you submit it at any press release sites with good reputation in Search Engines like As Google strictly implements white hat seo does not like articles to be duplicated on any website, it is recommended to submit it once to avoid duplication of your content.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.