Creating and Promoting link magnet asset pages

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In the complex world of SEO industry, links used to be the basic foundation of a website to rank higher in Search Engines aside from keywords that give relevancy to a user search query. Because the more links we generate to a website, the higher possibility it can rank in organic search of search engines like Google. However, this belief has long been dead couple of years ago when Google got pissed off when a lot of websites manipulated their back link profile and manipulate their Page Rank (Google Bombing).

In return to that, Google has been dedicated to improving their algorithms to reward quality websites and filter the low quality websites who violated their search engine guidelines in terms of link development and actually, there are important ways how someone could identify if a website link profile is suspicious or manipulative such as:

  • Link Relevancy
  • Link Velocity
  • Anchor Text distribution
  • Link Quality and more..

But this post is not about identifying suspicious link profile as they have already been covered here, here and here. So it’s make sense citing the existing documents rather than recreating them. This post is about how can you attract links rather than creating them yourself? This post may sound like putting an end to traditional link building but it’s actually not. It’s about making your website a bit much better and turn it into link magnet. Let’s do this!

Be creative on your pages

This many not give high value on link attraction point of view but it may somehow help. It is a common sense that when people editorially give a link to other pages online, they don’t just give a link if a page does not look appealing on its own unless it actually provides a quality and kick ass information to its target users. Some people may link to that page but some people may not, so it is a recommendation that you also strive to make your pages look appealing to your audience.

Actually, you can basically do this by doing the following checklist when publishing a blog post of your own.

  • Be sensitive in content spacing
  • Be sensitive in text format
  • Be sensitive in paragraph breaks
  • Be sensitive in images etc..

After all, who would want to read articles that were plainly text written with no spacing, images or whatsoever that damage your audience user experience. So make sure that your content on your pages are strictly formatted.

Another thing you can improve is the design; of course, it can always help your website attract engagement and can also increase the time duration of their stay on your website. If you can creatively improve the design of your asset pages, there is a potential that it could increase the interest of your target audience to share or stay longer on your website compare with full contextual plain pages.

Things to look at when considering the design of your asset pages:

  • Of course, one is page speed (amplify with code)
  • Another one is responsive design (focus on design)
  • Text on Images (consider your audience with poor connection)

In this area, you can use Google Web Designer

If your pages are highly optimized for your target audience and search engines, more often than not, you will also be able to attract linkers in your industry after a couple of days or weeks. But we all know that design or creativity are not the only keys to create link magnet pages in the long run. Information contain in those pages that you will create what truly matters and the main ingredient of creating link magnet pages.

But what kind of content can you actually provide to attract links to your website? This section may require a lot of hard work but it is actually worth doing for.. Let’s get started!

Create a seasonal blog post

Taking advantage of the upcoming yearly event in your country is absolutely a mind blowing idea and this may actually work in every industry, you just need to spice it up by adding your own creativity and how you can use the season to your advantage. As an example, just take a look at what Ahrefs did before the Halloween Season in November 2014, this may be the first post with this idea but it surely did earn links in a very short time frame.

So imagine if you are a fan of dogs and blogging for dog industry, you can actually do the same by replicating this to your blog. Interview dog owners in the organization you are a part of and ask them one thing like “What is the most scariest moment that you remember with your dog?” Everybody has one for sure! Of course, it is already late to post like this so wait until next year. :)

Create topic focused pages

Seasonal posts can’t help you drive long term traffic and can’t help you earn long links continuously. But this one can. When thinking for a long term purposes link attraction, having an evergreen asset pages is definitely a must! If you can create a page dedicated only on a specific topic in your industry and making sure you update the page with anything happens in your industry related to that page can help you generate a trust worthy linkable asset. 

Imagine what MOZ has done on this particular page of their MOZ website. They created a dedicated page to list down all the algorithm updates (change history), release and roll out of Google to ensure that search marketers will know the dates of this significant change in the industry will help them comprehend the cause of downfall or upward of organic traffic in their Google Analytics traffic trend.

I assume that you already know who MOZ is so I won’t have to provide screen shot of earned links this page as you will just be amazed while your mouth is wide open. This page is probably earning links up until now and in the next years to come when someone in the search industry has mentioned similar or exactly the same to Google Algorithm Change History.

So if you are blogging for dog industry, having a page dedicated to showcase all types of dog breeds and provide all information about each breed to help new and existing dog lovers get to know more information about dogs will surely help. This can also help you attract more organic traffic for the term “dog breeds” “types of dogs” etc from organic search, moreover, your dog breed page will also be able to attract links in the long run.

Create controversial blog posts

Another opportunity that you can develop to attract links naturally is to publish a page that a lot of people in your industry won’t be able to ignore. This can damage your reputation online and brand but if you know can depend yourself and you have proof to show that will validate your statements, there is nothing to be afraid of. 

Imagine Brian Dean of Backlinko, he authored the Google Ranking Factors a couple of months ago. It has been around the world of search industry for quite some time and surely, it has earned a lot of inbound links, has been talked about everywhere such as on LinkedIn, Google plus, Search Engine Journal and more..

However, it appears like it didn’t only attract the attention of believers, it also attracted the attention of experts who definitely disagree with the list of ranking factors that Brian has mentioned in his list. There are two industry experts who totally disagree with him, first is Bill Slawski and the second is Gianluca Fiorelli.

It is true that Google has officially admit that they use over 200 ranking factors but putting them all together in a blog post for a couple of weeks is just definitely out of league. But of course, what Brian did could help site administrators, SEOs and webmasters optimize their websites to the fullest.

Create Exam Pages

Exams are good to test the knowledge of people in your industry to see how much knowledgeable they are. But this could also help you out earn natural links from social media, forum and other related websites or blogs in your industry. Isn’t that a bit overwhelming? You can also earn editorially given links over time, attract organic or referral traffic to sustain your traffic up and kicking. What more can you ask for?

Think about what MOZ did last may this year, they created an exam page for SEO practitioners to test their familiarity with the SEO. Surely, this exam page has undoubtedly became the center of attraction of SEOs which includes me. Obviously, this has also earned a lot of inbound links and ranking authority of the page from big sites in the industry.

The exam was launched last May 2014, it has only been a few months since then and look at the links the page was able to generate within that period of time. Imagine if you could create a page link this in your industry and do a quick promotion to your marketing channels? You may not earn the same volume of links like MOZ earned but surely, this will benefit you a lot.

Now that you have the content ready on your website to be read, seen or used by your target audience, there is always one big question next to it. How will you promote it? How will your audience find or discover the content you worked hard for?

How do you promote it?

This next step will help you promote your kick ass content that will reach your audience.

Send an email campaign

Before you share the word to a wider audience in your industry, be sure to promote it to your existing audience first. Make a special email campaign with awesome call to action (CTR) and let them know that you have published your creative and unique content. Email marketing campaign is surely one of the fastest way to reach your existing audience is through email. But there are certain rules you need to follow before you run an email campaign or else, the success rate you expect to achieve will not be met.

Things to remember when sending out emails:

Consider Timezone - Timezone is important. Knowing the timezone of your target audience surely makes a big difference than knowing nothing at all. Image if you are in Asia and you will send an email campaign to North America in your lunch time? How many of your target audience will read that? We don’t know. But what we know is when the recipient of your email wakes up in the morning, their inbox is full of unwanted emails from their subscriptions etc and your email will be overlooked.

Avoid spam words - Spammy words will get your email straight to spam box. Of course, you don’t want this to happen and nobody would ever want it anyway. This usually happens when you use spam-linked words like “free” foul words in your email subject line so be sure to avoid those words in your subject line.

Consider your design - One if the things that often make email campaigns successful is because of the design. The design is actually speaks to your audience to click on your email and do whatever you want them to do when they land on your website so be sure to have a ninja style design.

Make use of CTR - Of course, you don’t want your email to remain as email. You want your audience to make necessary action which is to click through to go to your website. By making your CTR noticeable, clear and placed in the right spot, you may be able to sleep at night and expect to see a spike in traffic from your email campaign. Just don’t forget to tag it.

If you want an extensive information about email campaign, visit the common rookie mistakes article from Mailchimp.

Share your content in Social Media

Social media is well known as a effective of channel for digital marketing campaign, as social media is the best way to engage with your audience and the fastest way to interact with them. More importantly, the best way to instantly drive traffic to a newly created page of your website as social media can help your link magnet content reach more people when it goes viral, bringing more traffic than you expected! Sound good, isn’t it?

Assuming that you have social media pages with decent followers, sharing your newly published content to your social connections will surely help a lot for the following reasons:

  • Your content can easily go viral in social channel if you do things right.
  • You can increase your social traffic from various social media platforms
  • Your content can help you increase your brand awareness
  • Social signals can strengthen your website authority in social channels

However, in order to succeed in social media marketing, make sure that you follow some basic guidelines that are helpful to make your social activities optimized for your target audience such as:

Use Images - To make a social post entertaining, adding an image on your social post is definitely crucial. This can help attract the attention of your audience and click through on the image of your post to visit your page. This is just similar to organic search results with authorship markup, remember how many click through rates you received from organic search when the authorship markup was enabled? When people see images, whether next to your page description or above the page description, people will click through the image as they find it much cooler than the others with no images at all.

Use the right platforms - Using social media as part of your digital marketing campaign, does not necessarily mean you need to use all platforms available out there. You need to analyze your industry to see which social platforms are the best thing to use for your own benefit, figure out where your target audience gather. Do they use Twitter, Facebook, Pinterest, LinkedIn or Google+? Knowing these are crucial to identify which platforms will benefit you the most.

Encourage CTR - Similar to email campaign above, you need to have a strong CTR to bring your social audience to you website. Besides, that’s the main purpose of using social media for your website, drive them to your website and make necessary actions whatever you want them to do for you.

Find the best time to share - Similar to consider the timezone in email newsletter, you need to find the best time to share your content in social media. Since most people often use social media as part of their daily life, finding the right timing to share a post the time when they are checking their social media profiles will surely give highest results rather than randomly posting anytime.

To see a complete social media post wise, visit the anatomy of social media post from Convert With Content.

Manual Email Campaign

One important promotion strategy that you can do when promoting your link magnet content is by sharing them to experts in your industry or just the entities you mentioned in content. Allow them to see your hard work, ask for feedback if necessary or you can even ask them for a tweet if you are confident that your content has covered everything has to cover.

Consider timezone - Again, timezone is crucial. You can’t just send out emails to people in your industry anytime you want and expect to see a good response rate.

Make your email short and direct to the point - Be straightforward, let them know straightaway your intention why you email them.

But of course, if this is your first time emailing them, do introduce yourself or else, you will be ignored.

Monitor your email - One important thing when doing manual email is tracking your emails. You need to know if they even open the email you send, this is crucial to you as you need to know what will happen after you hit the send button.

To learn more about email marketing, click on the infographic below or visit this page.

Share to Social Niche Group

You think a singe social media post is enough? Think again. Social media is full of excitement. You can share a post on your page BUT you can also post a post in any group that you are a member of. Just make sure that you won’t spam these social groups as it can affect your reputation. Sharing a post in social group is much straightforward than posting an update on your time-line as the people that will see your post are your HIGHLY targeted audience which include experts, influencers and newbies.

As usual, to make things safe, there are some guidelines you need to follow when sharing something in social group.

Participate to discussions - To make yourself known in your industry or you just want the members of the group recognize you, taking part in the discussions or even creating a discussion of your own is definitely important. This is to know how much information you know in the industry and what can you contribute to the table.

Don’t promote your own shit - Group Admin hate self promotions, unless you are a legit member of the group. But if you are new or just an inactive member of the group, promoting your own shit isn’t just a good idea and you might even get kicked out and blocked from the group.

Respect their rules - This is self explanatory.


It is not just enough to can produce quality content, it is not just enough that you can throw consistent three point shoot a hundred times. Your talent need to be seen and your knowledge need to be shared to your target audience and gain their loyalty. In link building development space, building quality links is badly hard but if you do things right in terms of contributing new ideas to the table, eventually, you will definitely earn not only links, but also reputation, authority and more. So turn your ideas into something, get the word spread-out as fast as flash to the right channels, make your audience share your content to their channels and do whatever you can to keep them coming back to your website.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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Developing Links for Content Publishers

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Developing links for websites has been never easy. Every now and then, websites need to acquire links naturally or artificially in order to increase awareness, reputation and authority of a specific website. But getting links for websites can be done in several ways as it varies depending on its industry. So if a particular website has successfully earned a link from another website, it does not mean it goes the same way to other websites as there are important things to consider looking at such as the website relevancy.

For content publisher websites such as industry news sites or corporate niche focused blogs, building awareness and authority through links is vitally important so in this article, I’ll show you how you can generate links for content publishing websites. So let’s get started.

Publish breaking news type of content

Publishing industry focused news in a regular basis helps attract and drive seasonal traffic to a website and automatically helps generate links from various channels especially social channel. Producing breaking news content can also make your brand become a source of information by your target audience, making your brand trust worthy, reliable and up to date with the current happenings in your industry.

If you can successfully come up with this type of content ideas for your website, not only you can have a chance to increase your traffic but you can also have a chance to get noticed by the influencers in your industry that can result to alliances, brand mention and even partnerships between you and them.

How to get breaking news:

Study your industry to analyze potential trends and trending information.- See how Bill Slawski studies and follows Search Engines to understand how the web works.

Study the marketing strategy of your competitors both success and failed campaigns - See how Okdork audits the marketing strategy of KISSmetrics.

Keep an eye of recent releases of other brands in your industry such as tools, events, business shut down or partnerships etc.

Tools you can use:

1. Fresh Web Explorer
2. Google Alerts

Although there are a lot of ways to get break news in your industry, making sure that the information you’re publishing on your website are all accurate and back up with data is very crucial. Otherwise, you can damage the reputation of your own website that can affect your performance online so you have to be very careful with what you’re sharing.

Ways to promote:

C. Share it to your newsletter campaigns

By promoting your content in various channels and to your wide audience, you can also have a chance to attract more people to visit your website that you can turn into loyal readers, subscribers and even linkers to your breaking news content. Who would not like this kind of opportunities in a continuous basis right? But remember that when you share this type of content to other websites, targeting the right people and community should be your primary focus and not just blast share it online.

Establish content partnerships

Content partnerships is one of the best methods you can establish to help drive more targeted traffic and increase awareness of your website. This can help you increase your exposure, marketing channel, trust, awareness, reputation and authority of your website. If you are continuously publishing content to those websites that are happy to share your remarkable content, you can potentially increase the referring traffic to your website in the long run.

However, when looking for websites for content partnerships, you need to make sure that the websites you will contact are highly relevant to your website, with decent amount of monthly traffic and users’ engagement, with above average website authority and more importantly, accepting external content from other like-minded journalists.

If you can follow strictly the metrics above when looking for other websites you can be a part of, there are easy wins that you can get from the efforts you will be exerting to market your website to your industry such as:

Exposure - Getting exposure on other websites in your industry is one of the best easy wins that you can get from content partnership. Since the websites you will be contributing content to have decent amount of traffic, your brand can be exposed to their audience for free and in a regular basis. Isn’t that an awesome?

One good example here is my contribution to Search Engine JournalAhrefs and Monitor Backlinks. I used to be contributing content to these three huge websites in my industry and they helped me drive referring traffic to my website.

Marketing Channel - Another easy win you can get from content partnership is you can promote your own thing on your partner websites but of course, there is always a limit that you can follow that is not against your partnership agreement with the other websites. 

Trust - Every now and then, you can increase the trust established for yourself as the author and to your website as the brand you are representing to reach your target audience. If you can successfully earn the trust of your audience, getting links to your website should not be easy because eventually, you will naturally earn the links to your website or contributed content built by your target audience.

Awareness - Awareness is the most important in digital marketing. This is the first step you need to establish online if you want to succeed in your industry and standout in the competition as you need to make sure audience be aware of your presence online and content partnership is really perfect tactic for this stage. If you can regularly appear on highly respected and popular blogs or website in your industry, you can start developing awareness to your brand with the help of your partners.

Reputation - Focusing only one certain topic in your industry whenever you contribute content to your partner websites can help you improve your reputation, authority and expertise in a certain field in your industry. This can help you brand yourself as an expert of what you are doing that can results to interview requests from other relevant websites in your industry with links!

Produce info-graphics

Another tactic you can do for your website is to produce info-graphics. Info-graphics are great to spice up any website with visual content format that you can promote to image sharing sites like Pinterest or Flickr. Although this type of link development method does not pass link authority to your website but who cares about link authority if this can help you build awareness and exposure to your website, right?

If you can incorporate this type of content format to your website, you can also diversify the link format of your website which is very crucial in terms of analyzing your website’s link profile. Since search engines like Google, looks at link diversification as part of a signal of a natural link profile, so it would be better to diversify your links with your info-graphics through image sharing sites.

List of infographic submission websites that you can use:



Types of info-graphics that you can use:

  1. Flowchart
  2. Timeline
  3. Useful Bait
  4. Versus Infographic
  5. Number Porn
  6. Photo Infographic
  7. Data Visualization


To know which info-graphic suits for you, check out this infographic.

Click the image to see enlarge.

Keep in mind that image link building is for the sake of exposure, diversification and popularity campaign only and not for link manipulation tactic that you can use to rank your target keywords in organic search.

Produce video interviews or round table

Interviewing like minded professionals in your industry in video format can help you build more content for the audience of your website. This also gives you contextual format opportunity on your videos by providing transcripts for each videos that you can also be used for internal or external linking opportunities.

The only thing about video transcripts is it cannot be optimized for the optimization that you desired such as focused keyword or LSI. So when conducting interviews, it is important that you carefully think about of the topics that will be discussed in the interviews and not just some random questions.

Here are the reasons why:

  • Your audience will not be interested if the interview is about personal stuff - because your audience are looking for informative information.
  • Your content will not rank for target keywords - This is only when your interview topics won’t cover the key phrases that people in your industry search for.
  • Your promotion strategy can have a little time frame

Take a look at the round table video below:

Create a list of companies

All industries out there have hard working companies that would be happy to be featured on other websites for exposure for awareness that can bring traffic or even leads to their websites. You can create a special page on your website that is dedicated for this type of content you are creating.

Once you are done compiling the list of companies in your website, you can reach out to each companies you listed in the content for linking opportunities. Of course, you just don’t want to create content that says about “list of companies in your industry” instead, you can create something like “top 10, 20 or even 50 companies in your industry” so there is some reputation being established in the post.

How to promote list type of content?

  • You can promote it via email newsletter where your email subscribers can be updated with your new content
  • You can promote it via your social pages or sponsored ads in social ie; Facebook ads, stumble upon ads or twitter ads.
  • Send an email to the CEO of the companies you listed in your content and let them know you featured them in your round up post.

Take a look at the example of this round up post;

This website created a list of people in their industry who are more likely their industry leaders.

If you can come up a round up like this in your industry, chances that you can get a lot of links from it would be higher knowing that they would also be announcing it to their audience or link from their website.

There you have it..

Creating links for websites can be quite easy if you have resources such as content, partnerships that can help you build links continuously expose you to their audience and most importantly, if you have a loyal community that will promote your posts via social share or brand mention, you can definitely standout. But you can have it all if you don’t have the resources, alliances and content that will back you up in your marketing campaign.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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Getting leads from negative SEO practices

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Leads are important for all businesses of any kind, whether you are a small or enterprise business, your customers or clients are the most important for your businesses to succeed and survive, without them, your business is most likely to be closed soon enough if you dont get enough customers or clients to serve. Especially for service provider companies that mainly exist because of the need of their clients.

In Search Engine Optimization (SEO) industry, getting leads or clients is definitely a must for SEO agencies or even freelancers that are seeking for companies to work with. They do this by marketing their websites lead generation campaigns, creating epic win strategies via blog post and rank in organic search to increase website traffic and even promoting in social media channels or via paid search to eventually attract potential clients. In most cases, it is generally easier for well established firms or individuals who can get tons of leads via a single blog post.

However, this could be a long term process for startup SEO agencies and freelancers who have not yet established their authority and reputation in the industry so it is more likely that they will have difficulty in getting clients and compete with big SEO agencies. So how can small SEO agencies or freelancers take advantage of this situation and get the clients waiting for them?

In this article, Ill show you how this can bedone without doing much of work but through reverse engineering unethical SEO practices. Yes, it is possible just by tailing the unethical activities of some SEOs that Google do not approve. Unfortunately, even after a lot of announcements, algorithm updates, and SEO trends, there are still practices being implemented with an aim to manipulate search rankings for various keyword terms and this is where you will come in and lead them to the right path.

Find recently published articles

We all know that getting links from article submission sites are no longer powerful as it was and getting links from article sites are associated with risks such as negative signal to Google. Since article submission was widely abused by link builders to generate links on their client's website, this has earned negative connotation to Google as unnatural link building practice and could trigger penalty both manual and algorithm filter which is a serious situation for a website to be in.

On January 29, 2014, Google head of spam team Matt Cutts, posted a video on Webmaster help Youtube channel regarding links from article submission sites. Matt Cutts said, Today's webmaster video: "Should I build links using article directories?"(No)

There are several reasons why links from article sites give no value to a website such as:

  • Links from article websites are unnatural.
  • Links from article sites are keyword rich anchor text.
  • Links from article websites are low quality and manipulative.

While article submission is no longer supported by Google, it is still surprising that there are persistent SEO firms that keep doing risk prone method. But you can make use of if for your advantage. Since its clear that links from article sites are not useful for websites, hunting down recent articles with questionable anchor text to corporate websites is a good way to find potential clients.Heres how you can do it.

Locate your source - You need to look for article websites that often publish articles to discover the potential opportunities you can obtain. In this section, visiting the largest article submission sites you can think of is a good idea. Since big article submission sites often get a lot of active users who are actively submitting articles for the sole of building links. You can take advantage of their behavior to for your benefits.

Unconsciously, while they are performing manipulative SEO tactics on their clients websites, they are somehow giving away opportunities to unethical SEOs to contact their clients directly.

Identify publish date To ensure that the potential leads you will find are still connected with SEOs, unaware of their strategies and relying on their help to increase traffic, exposure and authority, check the publish date of each articles you will find just below the title of the article.

Analyze each articleAnother thing that makes it easier for you to help website owners realize they are at the wrong hands, analyzing the whole article could be a better idea to ensure that the content used is within the business goals, objectives and more importantly, industry.

Here are the key elements when analyzing articles you will see in the article submission sites:

  • Topically Related to the Business 
  • Article Length 
  • Words or Key Phrases Used 
  • Keyword Rich Content 
  • Exact Match Keyword Anchor Text 
  • Linking Pages from the Article 

Make Appropriate Actions - Once you identified prospect leads from reverse engineering article sites, you can put them altogether in a spreadsheet to enable you to track your campaign.

You need to provide basic but critical information such as:

  • Live URL of the link from article website
  • Name of the best contact person
  • Email address

Real life example

While doing this experiment, I checked on recently published article I could find and analyzed the article content. I just basically followed what Matt Cutts mentioned on Google Webmaster Help Video about getting links from article directory sites..

And here is what I found..

And this is what I did..

I emailed the website owner and here is the reply..

Imagine if you could send at least 20 emails a day.. At least 1 or 2 will reply and it is up to you how you will convert them to be your clients.

Look for low quality social bookmarking sites

Another method you can use to source for potential leads is by looking at low quality social bookmarking sites orplig sites. Since low quality websites was first targeted by Penguin to identify the low quality websites that have obtain low quality links, finding websites that are continuously getting links from low quality bookmarking sites could be a good place to start and look for potential websites you can contact regarding the off-site activity of their link builders.

Normally, a bookmark looks like is exact matched or keyword focused anchor text so it wont be difficult to identify a sample of manipulative bookmark especially if it was bookmarked on a low quality bookmarking site. For link focused service providers, getting social bookmark links are just one of their tactics in creating links but this could trigger negative signal to search engines and this is where you will come in.

By letting the website owners know that their website is being spammed in terms of links, this could give you good impression to those website owners. Since they dont have time to understand SEO trends, dos and donts and Search Engine Guidelines, letting them know what could hurt their websites' online presence is a better way to make you sound smart and look handsome.

Here is how to do it..

Look for social bookmarking sites with adult sections or bookmarks - Since Google does not quality websites to get links from websites with adult content or categories, getting links from websites with adult content is not a good idea for long term purposes.

Identify bookmarks that are not written in English - Another to way identify a manipulative negative SEO is to analyze whether a bookmarking site is mainly written in English or non-English language. If you will find a website tha targets only United States audience but linking to german boomarking site, this is an ideal negative SEO practice and hence, need to be addressed.

Look for bookmarks with exact match anchor texts - In 2011 onwards, it has become non-ideal for websites who want to rank in organic search to practice keyword focused anchor text as it became widely abused to manipulate search rankings which means, websites still practicing keyword focused link building is a sign of manipulation that against Google guidelines.

Once you have a list of websites that are massively linking on low quality bookmarking sites, you can then start reaching out to website owners and let them know the risks associated with getting low quality links with exact matched keyword focused link building.

Look for spam blog comments

Spotting spam blog comments should be undoubtedly easy as identifying blog comments can be done just by looking at the comment itself or even by the name used to leave a comment. If you are running an SEO blog, you probably have encountered comments with questionable name and even linking page/s in the comment that point to SEO agencies or even non-industry related websites such as Legal, Insurance or Dental.

With that being said, that actually gives you opportunities that you can explore and see if you can convert them into clients or leads. Also, since there are automated blog comment tools that can be used to skyrocket blog comment links, having a tons of prospects from blogs or sites can just be overwhelming and therefore, a good place to hunt down potential leads for your business. 

To do this, you can just identify blogs or websites that often accept and receive comments from various people by doing a filtered search results.

  • Keyword + Blog Comments
  • Inurl: Write for Us + Keyword
  • Guest post byIndustry

Once you have a list of websites that allow comments, you can then start gathering information from comments section of the blogs or websites you will find. To do this, you need first to analyze each comments, links and names that were used to drop on the comment and just identify those who are manipulative spammy such as:

  • Irrelevant comments
  • Irrelevant blog industry
  • Exact match anchor text as a name
  • Promotional comments

Once you have the information you need ready, start reaching out to the websites that you will collect after you conduct your analysis.

Guest blogging for links - Guest link building

Earlier this year, Matt Cutts, the head of Google Web Spam team recently announced the decay of Guest blogging which made a lot of noise in the SEO industry especially for those who have switched guest blogging for link building purposes.Traditionally in link development space, if a certain strategy has been overly abused by link builders, search engines like Google in particular will eventually take action of their link acquisition method IF they believe it is against their search engine guidelines and the main goal of building links is for link manipulation.

Finding this kind of spam guest blogging for links could be quite difficult especially if the link was placed before the decay of guest blogging, exact match and author bio links. Normally, a guest blogger would place a brand name in the author bio section that supposed to look non-manipulative but not editorially given.However, it has become generally unwise to link from author bio links as it can trigger manipulative approach in search engines.

To get potential leads from guest blogging tactic for links, analyzing the guest contributed content in your target industry can be a good approach to start with. Investigate those contributed content that you will discover to see if you will notice any manipulative approach such as:

  • Duplicate Content
  • Keyword Rich Content
  • Topically Irrelevant Blog

When you identify guest contributed content that you believe to be manipulative based on the analysis you conducted, you can start reaching out to website owners or administrators by directly contacting them and let them know about the method of their SEO to acquire links.


In any business industry, it does not matter how many clients or leads you always get each day, but what matters is how you deliver the service you offer to your clients. It is always important to be honest and true when delivering the outcomes and reports for specific campaigns or projects that you handled  so that your clients will always in the loop and aware of what they get from your services. So if you are doing an SEO for a client, focusing on quality, user experience, conversion rates etc are whats really important than focusing and going crazy about getting inbound links that can just only harm your website. Tsk

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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