Blogging is not easy as you imagine. There are a lot of tasks to get done in order to see better results. Some tasks can be done in a short period of time and some can take a while. While blogging requires a lot of dedication and effort, blogging still play an important role in digital marketing.
Blogging should be done strategically. You can't just start your own blog and expect to see skyrocket results to your website. It does not run that way. Besides, you can't see a huge success in an overnight effort.
Blogging takes some time and should be taken seriously with smart decisions. You need blogging guidelines to help you keep focusing in the right track. So in this article, I will share with you a checklist you need to go through every single time you write a blog post. So let's start.
Always make sure your blog post is targeting keyword/s
Blog posts are published to be read not to be unseen. Whenever you write a blog post, always keep in mind to check if there are people searching for your topic.
For example, this blog post is mainly targeting blogging tips. If you see the Google search results for blogging tips, you will surely see a tons of pages ranking for this particular keyword.
So before you start writing your own content, be sure to check this one. Or if you want to see more data, you can use keyword research tools to make your job easier.
Always utilize your keywords in search snippets
A search snippet is what you see in Google search results for every listing you see for every keyword. This serves as a summary of what your page is about. In some cases, it provides more information to search query.
A search snippet is composed of your page title, page description and page URL. Having your keyword placed in these elements of your page might give you an advantage.
This might help your blog post appear in organic search for your target keyword. This is better than not adding your main keywords in special elements of a site page.
Always publish rich media content
When it comes to blogging, contextual format is the main thing that across our mind. However, there are other tactics you can use to make your blog post entertaining such as:
- Images - Adding images to make your blog post more alive than contextual content. Besides, a content full of text is boring and no one will read it through to the very end.
- Videos - Adding videos can't always be great for every content you published. Unless, your blog is focused in tutorial such as cooking.
Utilize your other content to your next blog post
Internally linking your published article is a must. In blogging, you need to keep your visitors as longer as possible. So you need to make sure your visitors will check your other articles.
- Use related articles at the end of your blog post
- You can manually include a set of articles at the end of your blog post
- You can add further reading articles in the body of your blog post.
Build your email list
Having a strong group of followers or of readers in blogging is important. You must have a way to contact your readers directly without worrying too much they miss your recent blog post.
This can even make your promotion easier. In one single click, you can drive targeted traffic to your blog without making extra efforts. And this is your own media channel.
Write an Amazing Blog Post Topic
Headlines are important in blogging. You need your articles to have catchy headlines your readers can't ignore to click. Without great headlines, no matter how quality your blog post is, you can't get the most out of it.
To give you an idea, I will give you two different title in the same topic and you can decide which one you will go for:
A. How to Succeed in Blogging
B. 15 Smart Moves to Succeed in Blogging
As you can see in the blog topics above, going to letter B is the best decision you can make.
Always Build Your Own Asset
Blog posts don't last to the test of time, especially in Google Ranking. As days go by, there is always something come out better than yours. And you will be pushed down to 0 CTR position.
In this case, you need something to back you up. You need to be a resource of something in your industry. For instance, create a create a useful tool, a complete tutorial page or a Glossary page for your industry.
This is very useful and important in every way you think of. However, the catch here is you need to find something in your industry that is not given yet. So you need to know the needs of your industry.
Always make friends with other bloggers
Connecting to people in your industry is crucial. There is no way you can win in blogging on your own.
At certain time in your blogging career, you will need to communicate with bloggers and influencers in your industry. If you are just starting in blogging, start making a list of bloggers in your industry with strong followers.
Email similar content publishers
Your job as a blogger does not end after you click your publish button. In fact, it is just the beginning of your journey. You have to let the world know about your new content. You have to reach them because they are not going to reach you.
You can do this by looking for blogs who published an article related to your topic. For example, you created a tool for wordpress. You can use your tool to reach out to bloggers who created plugins for wordpress.
Obviously, if you will not contact exactly the people who published the same topic you covered, you will blow it up and your content is not going to do much.
So go check related articles to your topic in organic search and see how much work there is to be done.
Have a consistent publishing schedule
Committing yourself to a publishing schedule is very important. Give yourself a time to research, write content and polish your content the way your readers will love. You don't have to publish everyday. Besides, your readers have their own job to do as well.
You also need to know what day and time in particular your readers are preferred to visit your blog. To do this, there are several options you can try:
- Use a poll to know your readers suggestion
- You can email your readers for detailed suggestion
- Or you can check your Analytics tracker to see what are their preferred date/time of your publication. (day and time you get more traffic)
Blogging is not a hit and miss. You don't just create a blog post and hope to see good results. Each of your blog posts should reach your audience and provide the information they need. Utilizing these 10 blogging tips to your blogging activities should give you a better results!