Link Acquisition: What You Need to Know?

Link building used to be the main factor in SEO; the more links you build, the more chances your SERP will increase and the higher quality links you obtain, the more competitive your link building will be. But due to the unnatural linking and violation to search engine guidelines of many SEOs, Google launched their spam algorithms to filter the websites that are good ones and show up in SERP to give useful information to searchers.

As a result of Google's action, the world of SEO as we know it is dead or no longer effective. SEO has also become more complicated when the common types of link acquisition has been devalued by Google. Here are the common types of low quality links that we can easily get through the following:

·         Web Directories Submission - This was abused by using exhaustive keywords and by using deep pages of a website to be submitted to web directories.

·         Article Marketing - This was abused by using low quality and thin content. Article marketing was purposely used to manipulate links by unnaturally using a targeted keyword as an anchor txt.

·         Social Bookmarking - This was abused by using pligg sites. Social bookmarking is still effective but on high quality ones only such as digg, delicious and diigo and if your bookmark goes viral.

In the modern SEO, there are some important factors that you must know before you build links on a website. This will help you obtain high quality and relevant links that your website will benefit from in the long run and these are:

Domain authority – Page Rank is not that only factor that we should look at when linking our website to others. Domain authority is what we should also look at as this will benefit and give our website a strong link value which can also make our website stand out within our industry. Domain authority is rank from 0-100 and the ideal domain author is 70 up to 100. You can use Google chrome extensions to use free SEO tools such as Moz-Rank to help you know what the DA of a website is.

Update frequency - Also, a consistent website update through blog section update of a website determines how often a website is being visited and crawled by spiders. If the website you are planning to link to was last updated in 2011, this could trigger Google to doubt your link building performance as it is considered as unnatural linking in my point of view. Update frequency should be at least 4 times in a month or one blog post update in a week. This should be enough to consider a website as active, properly maintained in a regular basis.

Social media signals - After the roll out of Google algorithms, the value of social signals have become more important. If you are thinking of linking to a website with higher rate of social shares, it is a good idea as this would give you more exposure in other communities within you niche especially if you contributed a content with a link to your site.

Link building for the sake of increasing website links popularity and SEO strategies are not enough. Numbers of links don’t matter in Google’s eye but high qualities are. Therefore, you should be very careful when linking your site to others as this could negatively affect your website. 

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Keyword research: How to analyze your Target Keywords?

Keyword research is one of the key ingredients that we must focus on before we launch a website. Our success will also depend on how well we researched our targeted keywords to compete with our competitors in our industry. Through keyword research, you will determine the average volume of visitors that a website can have in a month.

This will help you choose which the best keywords to target are, so you must intelligently choose your keywords or else, you will not have a chance to compete in your chosen industry. But how do you perfectly choose your keywords to properly implement a strategy that you will have to focus o in the long run? You can use free keyword tool of Google to help you decide which keyword to choose and use for your website. Although there are some other keyword tools available on the internet, I will recommend this Google keyword because it's free and everyone loves free.

Google keyword tool - This keyword tool is free for everyone to use. All you need to have is Google mail account to have access and use their tool freely as many and longer as you want. This tool has a feature of monthly query of global and local date being looked for in Google so this will definitely give you a reliable result.

Assuming that you have an access to their keyword tool, you should know what type/s of keyword you will target to make your website rank in search engines. Below are the types of keyword that you should analyze one by one to ensure that you will only target the keyword with a high search volume.

Long tail keyword demand - Long tail keywords are consisting of three or more combined words used by searchers. This type of keyword has few average amounts of visitors per month but this will guarantee you that people who used long tail keywords are obviously looking for something in particular. Also, these people are often converted into leads and clients that you will need to cherish and value as long as the business is involved.

Below is a quick illustration what your keyword research should look like:

Keyword – Your ideal keyword for your business

Category – Where your keyword is categorized

Location – Your target Geographic Location and language

Search Volume Ideas – How often your ideal keyword is being searched for locally or globally per month.

See image below for the results:

Short tail keyword demand - This type of keyword is definitely has a huge amount of search volume per month but unfortunately, this will not guarantee you that all of these visitors are looking for the same thing. For instance, someone searched for link building. Google is smart enough to figure out which type of results they will provide in SERP as the keyword used itself maybe looking for "link building guide, services, strategy or tool", Google then will provide all the details they have related to the keywords used by the user. So this determines that there is no higher rate of conversion here when it comes to short tail words.

As you can see, the results are combined phrased, exact and broad keyword combination and the average search volume of for the exact keyword is 18,000. However, the geographical target location is only U.S so this result could grow up in a much attractive numbers!

Deciding which and what keyword to focus on requires an in depth study to ensure that your business will lose its track towards success. However, this does not mean that keyword alone is enough will make you stand out in your industry as there are other ways to make a website rank in search engines. You need to put an extra effort get the attention of your target audience by providing them useful articles with your keyword/s included naturally to ensure that people will find your website easily.

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How to dramatically increase your organic visitors?

In SEO, there are few types of visitors to a website that we always look at to analyze which strategies that we are doing are still working and not working. We have organic visitors, social media referrals, ads campaign visitors, direct visitors and email referrals. If all are properly maintained and established, we can drive an over expected amount of traffic to our website in just a short period of time.

But let’s pay attention to organic visitors which is what off-page SEO is about. In the old days of SEO, we always say ''the more links we have, the more chances our website will appear in SERP''. But Google has changed so as the SEO. Google is so dedicated to providing what exactly the needs of people are in terms of search and if Google tolerates SEO practices which violate webmaster's guidelines, Google will not be able to provide what exactly is being searched for by the searcher.

When Google rolled out their major algorithm updates, a lot of websites have lost their rankings and obviously, organic visitors which is a pain in the neck of many webmasters. But how do you increase your organic visitors after being hit by the update? Here's how:

Know what to write - Google loves content and in SEO industry, content is actually the competition and not only links. If you can produce a much better content than your previous content, you can once again gain the trust of Google. Assuming that all are unique, useful to readers and an evergreen content! The term "don’t write content for the sake of having content" is actually means don’t write content for specific period of time. If you can provide how to produce an evergreen content, this will help you stand out in the long run. But this is quite difficult though, however, no one can gain something without sacrificing anything.

Figure out who to write for - There are two types of content. One is for search engines and one for humans. 

• Content for search engines - Typically, these are the types of content that are mainly written to attract the bots to visit a website and to index the newly written content. It is to maintain the crawl and update frequency of the website. However, it does not matter if your content will provide useful information to its readers as it is only for search engine. Also, some of these contents might have been violated the Google webmaster’s guidelines by applying of keyword stuffing, cloaking or doorway pages.

• Content for humans - Obviously, these are the types of content that are mainly written to benefit the end readers and providing them the answers on what they need and looking for. Articles for the sake of humans are definitely high quality, unique and with sufficient information which completes the ingredients in an article. Also, this is what Google recommend every time I think about what happened in Panda and penguin update. Google once said "don’t write for search engines" and "don’t over optimize your website".

Claim Authorship Mark-up - To engage more people click on your SERP, photo of the author is absolutely important. Everyone likes to take pictures of themselves, family, friends and even their pets. If your professional photo will appear right next to your post, there is a higher possibility that your website will standout compare to other's who don't have. Your organic visitors will increase and your authorship rank will gain credibility.

Intelligently use your target keyword - To have your content only focus on a particular topic, you must include your keyword or at least partial of your keyword in title, body, rich snippets and tags. This is to help search engine identify what your website is about. So if someone searches in Google with your target keyword, you might have a chance to appear in SERP which will increase your organic traffic. But be careful with using your keyword as you might unintentionally exhaust them and your content could violate search engine guidelines.

Focusing in social media or ads campaign is not enough to make your business stand out in your industry. Although these are good source of traffic, it would be much better if you have organic visitors to your website as this will tell you how your off-page optimization is doing and competing with your competitors in search engines view. 

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Essential of evaluating your Link Building Strategies

Many SEOs have developed different strategies and studied existing method to increase a website online presence. Some of these strategies have worked really well and a lot of websites gained more online presence and domain authority. However, some did not due to violations that were noticed by search engines’ algorithm. Yes, some strategies that you believe helpful to your website can be a cause of penalization which could be a worst result of not paying attention to search engines’ rules and guidelines.

Before you start building links to your website, you must first analyze your link building strategies if it will violate any rules that can be harmful to your website. But before you perform the evaluation of your strategy, you must first understand how Google algorithm works and how they can potentially affect your techniques so you can figure out how your website can avoid being flagged as violators of their guidelines. So it is necessary that you dig deep into your link building strategies.

Guest Blogging – Posting or contributing an informative content on other website is quite an exciting strategy to build links. We are interested to know how the readers of our content would respond and behave; how many times our post will be shared on different social media platforms and how many comments will it receive from our readers. This is also a good start up of building online reputation, exposure and online credibility which is extremely necessary if we would like to gain more trusts from the people in our network. So we must make sure that the content we are going to publish on other website is definitely clear and informative. In order to do it, we should mainly focus on two important factors writing good quality content that our readers will like.

1. Content Analysis – Analyzing your content is the key to success on your guest blogging strategy. Your content must be detail oriented and concise but will provide enough information about the topic that we are writing about. But keep in mind that there are three important things that we must avoid doing when writing a content and this includes: 

 Avoid keyword stuffing – Content with keyword focused strategy is not an effective source of information and not competitive enough to stand out in the crowd. Also, it is also one of the forbidden practices in SEO.

 Avoid Reiterate Thoughts – Providing useful content is necessary and if you repeat your thoughts over and over, your readers can be annoyed and this could bring down your online reputation and could lose their trust eventually.

 Avoid Exact match anchor txt – When using your keywords to link other pages or your website as a source of your information, do not exactly use the keywords that you are targeting to rank your website for. Instead, use the words related to the page that you are going to link. Also, keep in mind that exact match anchor txt and domain has been hit by EMD algorithm update.

2. Linking Analysis – Identifying the most appropriate pages to link to your content as additional information to your guest post is another key to success in blogging especially if you mentioned something in your content that could become controversial or divisive. So if you are mainly building backlinks to your website analyze your linking page first and make sure it is relevant and will contribute something to your guest post. 

There are three important factors that you should consider paying attention to ensure that your linking pages will also benefit from your guest blog post and not only your online reputation:

 Link only related pages – As I have just mentioned above that linking only the related and helpful pages is necessary and linking unnecessary pages will not add any value to your content.

 Limit your links – Having too much links to your content can drive away the focus and attention of your readers so it is only necessary to limit your links as much as possible.

 Avoid Promoting links – When linking a page to your content, it is vitally important that you should sound natural and normal to your readers. Avoid encouraging your readers to click on your links by using phrases of ‘’please click here for more details, for more information please click here and if you want to find more, click here’’. 

Blog Commenting – One of the fastest ways of building links is commenting on blog posts but it is necessary that you share and contribute something interesting to the thread conversation. The value of building links through blog commenting is not higher than the value of links you have gotten through guest posting but it is still useful somehow. However, not all comments are always accepted because most blog owners are very picky and they don’t usually accept comments for the sake of building links. In order to success in blog commenting, try participating in the niche where you are comfortable with to ensure that you will not just make up comments that will look like a spam. To do this, follow the following steps.

1. Target only relevant websites – Focusing within your niche is the most important actually. Search engines give a huge factor on linking relevancy and it also has an impact to the linking page. So if you practice commenting on irrelevant blogs or blogs posts that are extremely different on your niche, your website may suffer from penalties. 

2. Post only related comments – This happens all the time but seriously, when you are dropping a comment on a specific blog post, you must share something valuable that will add up to the information given on the post. Don’t attempt to promote your own business, product or website to the other readers.

3. Interact and don’t ‘’drop and forget’’ links – One of the common practice of blog commenting is ‘’drop and forget’’ approach. It is imperative that we also communicate and interact with the other people who commented on the post particularly the author of the post. Exchanging ideas and knowledge to other people can also build a strong online presence and respect within your community.

Social Bookmarking – One of the easiest ways to build backlinks is through social bookmarking. It drives traffic to a website, increases social visitors and rapidly increases your website indexing performance. But after the algorithm updates of Google, does it make still make sense to use social bookmarking? Is it still even effective? For me, Yes. But not all social bookmarking websites can be very useful and benefit your website since Google has penalized almost all social bookmarking sites. 

1. Disregard the Pligg sites – Pligg sites are digg clones, these websites are almost all identical to others and it is simple to distinguish which are pligg sites and which are not. Unfortunately, these pligg sites have been abused by many SEOs to manipulate their links and to build more backlinks and link popularity. Also, pligg sites are also low quality websites so there will be no good results building links from pligg sites. 

2. Avoid websites with Adult category – We all know that websites with adult content or category would potentially hurt our website and normally, if we are practicing ethical link building approach and if we are following the guidelines of search engines, we would not attempt to submit our website to bookmarking websites with adult category.  

3. Avoid penalized websites – Linking to penalized websites is absolutely a waste of time and this could potentially hurt your website rankings. Since penalized sites are treated as bad neighbour by search engines, there are no valuable benefits building links from them.  

Article Directories – Article submission was once effective and a lot of traffic and quality links can get from it but when few SEO started to abuse the benefits of article marketing by using low quality articles and duplicate content, Google rolled out an algorithm (Google Panda Algorithm) to devalue the links coming from article websites fight against spammers.

Major article websites that were hit by Panda:

1. EzineArticles.com

2. PubArticles.com

3. Amazines.com

4. Articlesbase.com

5. EzineMark.com and more

Basically, article marketing is no longer recommended and advisable in SEO industry due to irrecoverable effect of algorithm update and it could just waste your valuable time spending on writing and publishing your article on devalued websites by Google algorithm. 

Web Directory Submission – Directory submission (DIR) was once popular to build permanent links. It was also the easiest way to find a list of websites by industry as they are really organized. However, it takes a couple of months before a particular URL gets approved as it undergoes for manual review. It was also used for manipulating links and anchor text which was caused of another Google algorithm update (Penguin). Websites with over optimized of anchor texts, low quality websites like web directory was really affected. But there are still high quality web directory that can be used such as Dmoz and Yahoo directory. 

Paid links – One of the taboos in SEO industry is buying links in a form of money, gifts, and even link exchange to manipulate their website rankings. It has been forbidden by Google since the beginning but there are still people practicing this method even though they know and probably aware of the possible penalties their website may suffer from. Google does not entirely ban a website from search engine but it will not rank well on its targeted keywords. 

Summary:

There is nothing wrong with building backlinks for a website to increase its link popularity and online presence. However, there are some rules that we should keep in mind to follow and keep in practice to make sure that the efforts and time we will spend on our strategies to avoid being hit, affected or penalized by Google and their algorithm. Also, it is much better that we gain our links rather than built or gotten as this will give more value to our website.

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Essential Blogging Tips to Increase Your Page views

Blogging is the most popular ways to earn money online and a lot of people have been dedicated to promoting their own blog and look forward to drive more visitors in various ways such as social media or blog commenting. However, it is not quite easy to compete with other blogs and make ours stand out among these fully established blogs. But there are some ways that you might be interested in or may get your attention to increase your blog page views.

• Create and establish your own Social Media Network – Creating social media pages on various social media platforms can potentially increase your visitors. Moreover, if you have a lot of online friends that you are continuously and actively communicating with. Imagine of 50% of your online friends visited your newly posted content on your blog and 25% of them shared it to their pages. This could potentially make your post appear on different websites with the help of your online friends.

• Follow influential People in your industry – Following influential people in your industry could also make huge difference. Assuming that you are in SEO industry and you know some huge and well-known individuals who have gained credibility and reputation online like Matt Cutts and Randy Frishkin. Following these two celebrities could give your website a huge amount of traffic and if or when for some reason, they repost, retweet or leave a comment on one of your blog posts; this would make your blog stand out because being noticed by these celebrities will give a rewarding impact to your blog.

• Interlinking of related pages – One good ways of increasing your page views is to interlink your pages based on its connection to each other. The main purpose of interlinking is to support each other relating to their content as additional information. Imagine if you have a popular post which receives a lot of page views and you have pages linked to that post, there is a huge chance that your linked pages will be visited as well by your visitors.

• Build Trust Factor – Most importantly, in order to gain more page views, is to necessarily that our content is reliable, informative and will not drive away the attention of our readers by diverting the flow of your content to different ways. It is necessary that we should always be direct to the point and has a detailed explanation of our content. By building trust factor, there is a higher opportunity that your new visitors will return and read your newest posts that might help them with their queries.

Blogging is an exciting way to share our knowledge to everyone and to help them gain new ideas or build their own strategies based on a blog post that we posted. So it is extremely important that we only post high quality content that will be useful for other people. Also, blogging has been the most essential part of SEO and a lot of people have been focusing on guest blogging as a part of their SEO strategies to build online brand.

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SEO Strategies That Will Bring Your Website Down

SEO link building has been developing and continuously helping a website to increase its search visibility and link popularity to gain online authority. It is the most effective but hardest way to have a website promoted and market online since SEO strategies has been unstable when search engine, Google in particular started to roll out their algorithm spam filter which normally targeting unnatural linking and practice.

Having a website ranked on SERP and having good online reputation should always be your prioritize and if you would like to have your website keep its online presence trustworthy, you should not commit to any unethical practice that will surely hit your website which are indicated below.

Paid Links – Buying links to pass link juice is a big NO in SEO and if your links are from paid links, you are only wasting your money, put your website and business at risk. Many websites that were penalized by search engines probably had paid links and if you don’t want your website to be penalized, don’t even think of trying. Also, search engines don’t support buying links and they never even recommended it at all. 

Types of Paid links

• Link exchange in form of content – It sounds like equivalent exchange right? But if you think about it suspiciously, you will realize that you are trading links by being linked to each other which is considered unnatural linking.
• Pay per Post (PPP) – One of the most common buying links is to directly contact the webmaster and offer or propose a specific amount of money in exchange of link from the webmaster’s website. 

Keyword Stuff – Writing good content is a must in SEO in order to provide useful information for the benefits of our valuable readers. If we attempt to reiterate our content to increase the keyword density, this will only give negative impact on our site and we may drop the trust of our respective readers. Normally, keyword density in an average 400 words content should be 3 to 4 times used and over that, it is considered as keyword stuff.

Duplicate Content – Writing good and quality content is necessary. It is an important practice to avoid imitating another’s idea and view about something that you are writing about. Uniqueness is extremely important which is why you must be detailed and direct to the point when you provide your own content.

Spam links – Building links is one of the essential parts of SEO as it is the reference how your website is going to rank. If you are building links from irrelevant pages and websites which violate the search engine guidelines, your website will not going to benefit from the links coming from those websites. More or less, your site will be penalized or derank from SERP.

Practicing good SEO Techniques on your website is the most effective and advisable for any website that will practice SEO. It is also useful for a long term process if you are planning to keep your website for a longer period of time. Although, there is no assurance that you will not be hit by search engine algorithm, you must still follow and adhere on their guidelines.

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Keys to Increase Website Ranking

It has been a popular question by many website owners and SEO experienced individuals what are the factors affecting their website ranking in SERP to get more organic visitors and increase the performance of a website. It is also to figure out which of our SEO techniques are working and not. There have been a lot of SEO Tips and off page optimization guides that were posted online to share a bit of information that some readers may find useful and effective to increase the link popularity of their website.

Increase Link Popularity while Building Community

The key and most necessary part in SEO is to make your website become popular by doing link building while engaging to the people within your niche. It is quite difficult to maintain though as many SEO strategies are only building links with no purpose at all but to gain links from other website such as article marketing. But fortunately, Google in particular has devalued the links coming from article websites and as a result of this; SEO guys have decreased spamming article websites.

There are three ways to build high quality links and at the same time build a connection with the people who often visit these websites by tweet, +1, FB like, share their posts on your social medial accounts. But it is much better to respond to their posts and comments to share your views on a particular topic they written about.

1. Guest Blog Posting only on active blogs and not on company maintained blogs – I know we all want to gain more and more links but what will happen on our valuable guest blog post contribution if it will only be shared on a company maintained blog site which is not going to be read by anyone? The main reason why we are writing blog to contribute to other website is to share our knowledge and be read by their readers and hoping that few of their regular readers, followers and subscriber would find out about our website and become a prospect customer. It would also give a good SEO value if our contribution on another website will be highly visited by many people as it is no doubt that our post will be shared, liked, plus 1 and even bookmarked by them.
2. Post on HubPages & Squidoo and follow the people who are writing about the niche that you are on – Isn’t it a good idea to have an active account on these two crowded websites? With a large number of people posting about personal experiences, ideas, knowledge sharing and more. You just need to find the right category of your selected topic you would like to become active with and you will get to meet a lot of people focusing on the same niche that you are on. Imagine if we post an impressive article on those websites and put a link of our very own website, there is no doubt that once our contribution has become popular, it would give huge amount traffic and impact to our website which is one of the keys to website ranking.
3. Social Signals (Social Bookmarking and Social Media Marketing) – One of the easiest and fastest way for a website to be seen, reached by your target audience and indexed by search engines is to be shared on social websites like Facebook, Google+, Twitter, LinkedIn, Digg, Digoo. Since social bookmarking websites are frequently visited by search engine bots, there is a higher possibility that a URL we submitted to be bookmarked will be reached by bots and voted up, and rebookmark of regular.

Getting your website ranked on SERP is not always hard and not always easy, we just need to find the right people and open up the right door to keep our goals and SEO strategy stay on track of our off page optimization and not to waste our efforts and hard work to share our knowledge and contribution to your industry.

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Why Link Building is Still Important

Some people are saying that link building is no longer needed and SEOs must focus on link earning to rank higher in SERP rather than link building. However, this is not something we should just give up on because there are still a lot of benefits that SEO has to offer such as:

Citation

For local business, citation is one of the effective ways to promote a small business online in a selected area where the target audience of the business are. It is also one of the ways to acquire a long term back-links for a website which is good for SEO.

Blog commenting

One of the old ways to build back-links is blog commenting but since the update of Google algorithm, the link value coming from blog comments are now being decreased. But the strategy is still alive and many SEOs are still practicing blog commenting in order to build links.

Guest blog posting

Guest posting is one of the toughest link building strategy because the competition on blog posting is more about content; how popular a blog post is, how many visitors and comment a blog post has.

It is also important to post only on related niche of your website to ensure that you will only be focusing only on related websites and maintain the consistency of the knowledge that you are sharing on each blog post.

Social Signals

One of the easiest and fastest ways to increase the popularity of a website is to be shared by many people in your network through social media and social bookmarks. The more connections you have, the higher the chances that your links will be seen by many people including your target audience.

Link building is not dead, it is just getting more complicated as Google keeps on improving their SERP to benefit the searchers and what we can do to help search engines provide what they need is to follow their guidelines, promote content that are beneficial to our readers and never spam.

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Build Your Network in Blog Commenting Through G+ and FB

Blog commenting is no longer that effective because of the Google algorithm update and also because the credibility of blog commenting has been degraded, search engines do not give any value on links coming from comments. Therefore, blog sites have chosen to nofollow tag all the comments that will be dropped on each of their blog posts. Since then, blog commenting has become unpopular. 

However, there are still people practicing blog commenting but these people are not trying to get backlinks from other blogs; they are only building a network and at the same time, enlarge the popularity of their website.

There are few ways to build a network and it should work perfectly fine. With a help of social media while looking for blog sites that you can comment on, you could build your own network within your niche.

Create a social media account

Create a social media account using a real person and add or follow the administrator of a particular site within your niche on the social media account that you have just created. Also, make a relationship with other people who have been actively commenting on that website and build a relationship with them by adding them on your newly created social media accounts.

Sharing the post that you will comment on in your social media

In order to contribute and help a blog post in your network become popular, share them on your social media pages, like or plus 1 their posts to let the people in your circle or friends know about the new information that you have just read.

By doing the people in your network a favour, you are doing yourself one as well. You may be able to gain their trust and will eventually do what you are doing for them. Also, if you are planning to guest post, you could just simply contact the people in your network and no need to look around online.

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Importance of linking to high domain authority

In the world of SEO, having good and strong back links are vitally important as it helps a website rank better in SERP. It is the most important factor when building your website a foundation as search engines like websites linking to an authoritative domain within your niche. Domain authority tells how your site will perform in search engine rankings. It is also a baseline of how powerful your website is.

It is obviously proven that linking to reputable websites are well ranked and trusted by search engine rather than linking to spammy websites that will only make your website penalize in search engine. However, it is not that simple to find websites with high reputation within your name but it could give your website strong value of links whenever you find some.

Domain authority is measured through inbound links to root domain, inbound links to internal pages and social links popularity. If you have good and quality links pointing to your root domain, it should help increase your domain authority and if you have trusted links pointing to your website pages, it will also add up increase your domain authority.

There are free online tools to know what your website domain authority is and you may analyze how your competitors are performing in search engine rankings based from the results of your domain authority checker. You may use free tools like SeoMoz Open Site Exporer to identify the authority of a domain as well as the authority of each page to know the strength of your domain.

Domain authority is scaling from 0-100 points and the highest is 100 of course. It may be easier for a website to have a score of 20-30 and 30-50 than to 60-80 or 80-100. Obviously, not all websites can earn a score like 80-100 and only Google, Yahoo, Facebook, Twitter and other highly populated websites can earn a score like 80-100.

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