Link Building Interview with Venchito Tampon

Posted On //

Link building is a though job. You need to have knowledge, expertise and skill to implement a successful link building campaign for a website. Obviously, not everyone have requirements and can implement a high quality link building campaign.

In this interview, we have Venchito Tampon on board to share his experience, knowledge and specialty in link building. 

Let's do this!

1. Who is Venchito Tampon and how was your life like before? How did you get started in search industry and what was your starting point?

Venchito Tampon is the sole author of the link building and content marketing blog, Digital Philippines. He is also the Co-Founder and Marketing Director of LinkCore Media, a high quality content marketing and link building company. He also coaches potential internet marketers in the local scene by becoming a Filipino motivational speaker and by sharing his digital marketing knowledge on local workshops and seminars. 

I became a freelance writer one year before I entered in the search marketing industry (2012). It’s tough game since I need to continuously apply for different writing jobs in order to increase my active income. 

Maybe, that’s one of the reasons why I love our industry (search).  It is because everyone has the guts to compete, learn new skills for technical, writing and marketing purposes and earn a well compensating income in a short period of time.

2. Your blog mainly focused in link building, what made you focus in this particular area?

I’ve seen a lot of new internet marketing and SEO blogs that are being launched almost every week so I thought there’s a top need to start a blog that is unique and almost different from the others – that made me focus on link building.

However, if you’ve been a long time reader of my blog, you can still read posts that discuss about content marketing and blogging, like my popular articles on content promotion strategies and blog post ideas

Those two topics mentioned above are closely related to my main blog theme, which is link building.

3. How do you a create link building strategy for a client? 

Here is a simple process that I follow when creating link building strategies for my clients.

  • Learn everything about the website. It is important to deeply understand the company’s selling proposition or how it generates revenue, what makes it different from its competitors and how many contents are available in the website. 
  • Learn from the client’s competitors. Link searching on competitors is a good technique to analyze how the industry works (i.e. how does each and every backlink is being acquired). 
  • Analyze what method(s) are effective to use in that particular industry by understanding the relationships between the pages being linked to and the linking websites.

I guess this is a pretty simple process to implement but there’s so much value that you’ll get when you do a thorough research first before starting off the campaign straight. 

4. How do you measure a successful link building campaign?

For agencies who are working on full SEO packages, the main measurement of the success of the campaign lies on the referral visits and assisted conversion part of the site’s analytics.

If there’s an increase in those site’s aspects, then the link strategy is effective. Though there’s still a need to test more link tactics in order to get better results next time.

5. What is your specialty in link building?

Our specialty as a link building team is the ability to pitch webmasters/bloggers that we haven’t been engaged before (stranger type) and to build long term relationships with them that’ll benefit both parties.

It’s really tough to discuss corporate/blogger partnerships through email since there’s no sense of loyalty unless you already have years of connections with a specific person. 

Though with the right approach and value to offer to the person, you can easily catch his/her attention and engage with him/her for the longest time.

6. When accepting link building campaign from a prospect client - What questions do you ask to qualify a client for link building?

Here are a few questions that I ask to my potential clients for our link building services?
  • What are the best contents that you have on your website or are you still planning to create in the future? 
  • Who are your competitors?
  • What groups of people are you targeting for your campaign?
  • Do you have any past relationships with bloggers/webmasters in your industry?

The more we understand the client’s business and its industry, the easier for us to create a strategy that will fit in to their business needs. 

7. How do you charge your clients for link building and what are your deliverables?

We have a custom pricing for our link building services but basically we price at around $800 every month (starting rate). 

The client can still continue working with us after a month if he/she is satisfied with the quality of our services (no strings attached).

8. How do you find link opportunities for your clients and how does this change from industry to industry?

There are so many tactics that I use to find link opportunities and I’ve written a big post on that specific topic, but to recap a few of my favorite methods, here’s a list that you can immediately apply:
  • Do a Google search prospecting for available links/resource pages in your industry (use inurl:resources OR inurl:links “topic”) but don’t end there, create a list of websites/pages that you see in every resource page and go find their linking domains/pages. They may not be your client’s direct competitors but they have linking pages, which are low hanging fruits that you can easily get.
  • Perform reverse engineering on a deeper level. Use Ahrefs or other third party link analysis tools to find linking domains of your client’s competitors but make sure to understand how they are able to acquire their links (analyze the link relationships).
  • Go to industry forums and look of active users that have their own blogs/sites that you can quickly engage with through email, since they are the ones who’re responsive to email conversations due to the nature of their work (freelancing).

If you want to learn more on how to search for relevant link opportunities, you can check out this post on high quality link search strategies

Thank you Vecnhito for sharing your knowledge and experience with us!

[Read more]

Link Building Ideas for New Websites

Posted On //
New websites need to be promoted. They need exposure, presence, and strong alliance with other websites through links and of course with their target audience. If you just launched a new website or blog, you are probably wondering what are the possible ways you can perform to help your website be found and discovered by your target audience and hope to eventually become visible in search engines.

You may be wondering of using various approach in digital marketing such as paid advertising, press release or even email marketing just to build your awareness. Although, those are tied for short term results, it's better to be doing something than nothing at all, right? But if you are thinking of long term results, probably link building is best for you.

Why link building is best for brand new websites?

  • It can help the new website become visible on other industry related websites or blog with high monthly traffic.
  • Can help the new website earn inbound links from quality and relevant websites.
  • Opens an opportunity to the brand new website attract targeted audience.
  • Link building helps the website get indexed fast by search engines.
Link building can be done in several ways but in this article, the focus of this link building ideas is for newly launched websites. Let's get started.

Since link building can be done with use content and no use of content, so i just thought it is a good idea to divide the ideas by tactic.

Link building with no content

I’m sure you're hands are itchy to build links to your website but don't get too excited and build massive links pointing to your site. That’s not very good and you will just waste your time because that will never last and you don’t like that, do you? Link building with no use of content sounds like low quality link building but it’s really not. Imagine a directory listing created on Yelp, Yellow Pages, Foursquare etc., ranking for your target keywords? Read the discussion on MOZ for reference.

The truth is, link building is hard - especially if you are aiming to get useful links. Useful in terms of traffic acquisition or just for organic ranking - that’s why link quantity don’t matter if they are in low quality. In this section, I’ll share some tips how to build links with no content.

Niche directory listings

If you just launched a new website or blog, probably it has not been submitted to any directory sites. It may probably be not as quality as .edu links but it is highly important that newly launched websites are to be submitted to directory listings for several reasons:

  • Customers still use directory listings to find establishments nearby ie: Pizza Store
  • Customers use directory listings to leave their feedback/testimonials whether good or bad (Think of Yelp or Google for Business)
  • This increases the chances of your website be seen by your target audience.
While you can get good results on main directory websites, you can't ignore the link opportunities in niche directory listings.

You can't just also go full blast with directory links as your link profile won't look natural - imagine your site successfully submitted to 100 directory sites within a day? That's too much and will trigger a suspicious link acquisition method. So do not abuse the opportunity to build links on niche directory sites. 

But by following some tips below might guide you to the right path:

  • Use your brand name at all times - This can help increase brand signals pointing to your site.
  • Avoid keyword match anchor text - You need to diversify your link anchor text profile.
  • Use consistent NAP - For better user information to avoid confusion.
  • Use high DA directory sites  - Focusing on quality sites can help your new website perform better in search engines particularly in local search.
  • Don't just link build on auto-approved directories
I'll show you an example of how you can find a good niche directory. 

Assuming that you are in gaming industry and you just launched your site. So probably, you are looking for opportunities you can get for your website. 

To get started, I will use DMOZ to find a good quality directory. So go ahead to and click on reference.

Once you're in, go head over to directories category to see a bunch of directories waiting for you to use them.

Then next is to find your industry and select the directories you can use for your niche directory submission.

Some other categories will bring you straight to their listings but some may even have more categories but that is a good opportunity though, the more the better.

Looking on the Apex Web Gaming, looks like a good site for online and downloadable games.

Site quality metrics look good to.

There you have it. A list of high quality niche directory sites using DMOZ alone. :)

So if you are in a gaming industry, don't let this pass!

You might use some information below useful in your directory link building campaign:

Directory link building - Venchito Tampon

Broken Links Replacement

This approach is highly different in niche directory listing as it requires outreach and personalized approach with webmasters or blog owners but broken links is another good method to build links for new websites. While this practice can also be used by old websites, utilizing this approach for new websites still make sense. 

The concept in finding link opportunity on broken link building for new website is simply listed below:

  1. Find authority and relevant resource pages in your industry.
  2. Take a look at the links on resource pages you will find.
  3. Create a list of broken links and gather necessary information of site owner or webmaster ie:email
  4. Let the site owner or webmaster know the issue and recommend some fixes.
The approach is really simple but it is one of a kind and gold mine tactic. Imagine when you find a resource page with broken links? Put that broken link in your back link checker tool to get you excited - I saw this approach by Brian Dean of Backlinko on his SEO techniques.

What's so good in broken link building tactic?

  • You get to communicate directly with other site owner or webmasters in your industry online.
  • You can definitely discover high quality, powerful and relevant links at scale.
  • You can discover other websites in your industry linking to resource pages you are targeting which is an open door opportunity to look into their links.
  • More importantly, you get to help webmasters identify current issues on their website.
For more information about broken link building, visit the follow posts below from other resources:

Identify, Analyze, Replicate your competitors' links

For newly launched websites, analyzing the link profile of their competitors is always worth doing. This can give you insights of how competitive and strong their link profile are, how much link building effort you should spend to compete with their link profile, what sort of links do you actually need to compete?

So without having information on link profile of your competitors, you may not be able to thoroughly compete who you are up against with in terms of link profile quality. You need to know what sort of link profile they have, do they get their links from Edu sites? Gov sites? News sites etc.

This tactic is also a good source where you can find potential link opportunities you can replicate to your website. So this one is absolutely important for new websites.

The concept for  looking link opportunities on your competitors data simply like this:

  • Look for top ranking websites on Google + your location using your main keywords in SERPs and list the results at least top 3-5 in excel sheet.
  • Pull the link profile data of each website you discovered ranking at #1, #.2 ,#3 etc in organic search.
  • Organize the data by Domain Authority from highest to lowest then delete the sites with low DA.
  • Categorize their link profile data by channel (Forum, Blog Comment, Guest Post, Directory etc.)
  • Figure out which one you can replicate without content ie. - Is it directory listing, sponsored links, resource page links etc.
Blog Commenting

Blog commenting is pretty obvious. You don’t need to have any content to build links because the content are out there and waiting to be read and talked about. All you have to do is find the perfect blog related in your industry and become a well recognize in the community.  Eventually, once you build your reputation on your target blogs through your insightful contribution to the community, you may find it easier for you to generate links to your website.

If you’re adding blog commenting as part of your link building activities, here are some blog commenting tips:

  • Don’t spam the thread with your thank you response.
  • Spend time reading the articles and comment thread to get you in the loop.
  • Don’t waste your time creating exact match hyper link in your comment.
  • Stay within your focus expertise - Stay in your industry
  • Use your name, seriously.
How to find related blogs to comment on? try these search filter queries:

Intitle:keyword + “write a comment”
In post “this is a guest post by” + “write a comment”

You think you have had enough? This isn’t over yet. You've seen above some tips how you can build links with no content, right now I'm going to share with you how you can build with your content.

Link building with content

I assume you probably have been doing content development on your website and probably not sure if you are getting the most out of your content. That's normal. For new websites, who have few content to use and promote this section is for you. 

Link building with content will be quite different with link building with no content as you will initially use your content as an asset or front line when building links to your website. Your content will be the key player in this method and if your content sucks, your campaign will be sucks too, - that’s why you need to be sure of the quality, uniqueness and vale of your content before you build links through it.

Community discussion

Users who participate in community discussions are often in need of information. Information that aren’t just too easy to find over the web because it’s more like a professional knowledge and personal thought of information combined when people tend to answer the questions. For newly launched websites looking to build inbound links and yet at the same time, engaging with for targeted audience, this one might be good for you.

The concept here is just really basic - You just need to find the right place for your content to be read:

  • Look for community groups in your industry that are related to your expertise (SEO, PPC, Social Etc.)
  • Take part in every thread that are related to your expertise.
  • Make recommendations of your content as a source of information in your participation.
  • Refer other resources as well and don’t just focus on yours.
Types of discussions you can take part in are the following:

  • Question and Answer (Q&A)
  • Forum discussions
  • Blog commenting
  • Social discussions (Facebook, LinkedIn, Google+)
Guest Blogging

One of the common ways in building links through content is by doing guest blogging.  If you just launched a website, probably your visibility isn’t established yet and you are looking for opportunities where you can find your target audience and drive them to your website. Guest blogging can help you expand your audience reach on highly reputed blogs in your industry so you can really benefit from this approach not only in links but also traffic.

The process in guest blogging is really easy. All you need to do is just follow the following:

  • Find reputable blog in your industry that have high amount of traffic every month.
  • Check the categories and articles to see what sort of content being published on your target blogs.
  • Participate in discussions via comments or interact with the authors/owners via social media.
  • One you build a relationship with the audience and webmasters of your target blogs send them an email inquiry for guest blogging request.
  • If you don’t get a response in a week or two, send a follow up email for the last time.
The good thing about guest blogging is you can start building your trust and authority from related sites and you can get into the radar of influencers in your industry.

Linker outreach

This tactic has become really popular in the link development space, discovered and initiated by Jason Acidre on his blog - This tactic is also able to help you make a relationship with other people in your industry who share content related to your industry. Since you just launched your website and probably exploring link opportunities, using this strategy with your high quality content as recommendation to linkers in your industry who may be interested to share your content is definitely a good start.

The concept in linker outreach campaign is very similar to other outreach campaign:

  • Find people in your industry who naturally share content from other websites or blogs in your industry.
  • Collect their online information ie: email, social pages, websites/blogs
  • Connect with their social profile
  • Send them an email offering your content
To get better results in this tactic, make sure that your content definitely adds value and has something to offer in your industry. Otherwise, you may not get high response rate in your outreach campaign so you just don’t email and suggest your link. At least, stress the reason why you they should like to you.
[Read more]

The Real Purpose of Comment Marketing

Posted On //

With an unstable and unpredictable industry like Search Engine Optimization, the one what we are in, helping our clients' websites to rank in Google for their target keywords may not be valuable as it used to be. Undoubtedly, being number one in organic search results can help a website improve its business performance, increase traffic and hopefully sales but that’s not all there is to it. 

Search Engine Optimization don't only focus on keyword ranking, don't only focus on building links and more importantly, don't only focus on driving traffic. Those metrics give no benefits to any business if they don't do the actions you wish your target audience to do which is conversion. So at the end of the day, results still what really matters. 

While there are so many strategies out there that can give you better results such as, video marketing and SEM, there is one tactic that can get better results too but with inexpensive marketing budget, and this is comment marketing. 

Although the tactic was hardly used to create optimized link and anchor text profile and many have said that comment marketing no longer works, they are all dead wrong. Comment marketing still rocks and can still give you better results - if you know how to do it right. In this article, I'll show you how you can benefit from comment marketing so let's get started.

Blog Commenting for Branding

Yes, you read it right. Comment marketing can be used for branding purposes. This may be unnoticed by people who want to increase their keyword rankings and optimize their link profile by using their target keyword as a name pointing to external link - their website. But comment marketing is not for keyword targeting nor a source of links, commenting is far more than that. 

Blog commenting is for engagement, knowledge sharing and conversation medium for authors and readers. Thus, as a reader and participant in a conversation, adding value to the thread is something REALLY important. By representing your brand, commenting on behalf of it, you may be able to enhance your brand awareness and audience reach of your business to share your knowledge to people in your industry that may help increase your brand's trust factor -  which is one of the main goal in digital marketing, right?

Blog Commenting for Traffic

Hell yeah! Blog commenting can be good for qualified traffic source too. Instead of focusing on building links through blog comments using your optimized anchor text, use blog commenting as a good source of referring traffic. Traffic that can be converted into leads or even customers that businesses always wanted in the firs place. 

Blog commenting tend to be the perfect place to find your targeted audience. By engaging with the right blogs related to your industry, talking to the right people in the conversation, you can increase amount of traffic visiting your website through your comments.

While there is no secret method to drive traffic to a website through blog commenting, doing the following approach might be a good start:

  • Find relevant topics or blogs in your industry with high update frequency.
  • Find blog posts that were just recently published.
  • Find blog posts with few comments only.
  • Comment on blog posts that have conversation thread and avoid posts with generic comments.
  • Comment on blogs with interaction with the author.

Blog Commenting for Awareness

Definitely yes! Blog commenting is not just for the sake of having comments just to be there. Certainly, blog commenting is an open door opportunity for bloggers or business owners in which they can actively and continuously engage with thousand of people reading blogs. By sharing your opinion whenever possible on blogs in your industry and talking to thousand of people via comment, the chances that you might increase the awareness of your online awareness is definitely high.

While there are other useful ways to increase a website awareness such as guest blogging, social media or content marketing, blog commenting is also a good tactic to give your website a wider audience reach. Also, blog commenting makes it easier for you to increase your brand awareness to a wider audience scope. Just by reading a blog post for 10-15mins long  - depending on how long a blog post is, and compose your comment for 1-3 paragraph or more - depending on how long your comment will be, you can easily make your way on top of your industry in blog commenting channel.

Blog commenting for Conversion

Who said blog commenting is no good for conversion? Who said blog commenting is for link manipulation or for spammers? I’ll snap you! There has been a lot of posts on conversion opportunities in comment marketing by Jason Acidre, Neil Patel and more! So this is something that should be looked at as a valid marketing channel and not just source of links. 

But in order to get high conversion rate in comment marketing, you will need to have a lot of resources, unique information and content. Remember that the comment platform only serves as the medium between you and your target audience and the real conversion will occur once they landed on your website so it is crucial to give value on all of your comments because this is where you pull the trigger.

When looking for conversion opportunities, doing some tips below might good worth trying.
  • Read the blog or article post thoroughly to get a full information about the topic.
  • Read and respect the first few comments on blog posts you are planning to comment on.
  • Agree or disagree with the opinion of other comments and share your side professionally why you are on or against of their opinion respectively.
  • Provide real value in your comments - Make your comment as longer as it can be, mention references or cite people in your comment to have supporting information.

Bonus resources:

Blog Commenting for Authority

Who said blog commenting is for spammers? Who said you can't become an authority in your industry through blog commenting? Probably yes if you don't bring something new to the table and if you will just only do blog commenting for the sake of building links over and over again. 

But definitely, blog commenting can be used to increase your brand authority in your industry. By proactively engaging with the conversation via comment platform and professionally sharing valuable thoughts to the community, there is a high opportunity rate that your effort will be rewarded in the long run such as:
  • You can have speaking gig opportunity in events like Neil Patel had.
  • Your thoughts will be recognized as valid comment in the conversation.
  • Opportunities to have your comments appear as reference via quote or screen-shot on other blogs in your industry.
  • Ability to close online leads since being an authority in your industry helps a lot your potential leads in decision making stage.

Now that you have an idea of what you can get from comment marketing, investing on it is really important. Knowing that you mainly need to invest time, dedication and your knowledge in your industry, the ROI you can get from this strategy can be overwhelming. So if you are wondering how you can perform in comment marketing, check out some tip below.

Tips on how you can perform better in comment marketing:
  • Be authentic and don't be ridiculously active to promote your brand.
  • Influence other people by sharing your professional opinion and experience to the community.
  • Build relationship with people in your target communities to strengthen your online connections.
  • Give your best shot to standout in the discussion to attract people in the thread.
  • Reference blog posts written not by you but people in your industry most of the time.
  • Be generous and always provide information that the community is in need of.
  • Be real. Use your real name or brand name and use your photo or company logo.
  • Read the rules. Before you enter into someones property, there are always rules and guidelines to follow.
  • Hire someone who has an in depth knowledge about your industry to manage the conversation in the community.

Blog commenting as a form of marketing strategy of a business is definitely worth doing. This can benefit a business in many different ways from awareness, branding up to the conversion stage. But the thing in comment marketing is most people in online community look at blog comments as spam and most people ignore reading the conversation in comment section and they just share their thoughts. So it is crucial that when you make a comment on articles or blog posts, make sure that you give high value in your opinion and your comment will be flagged as spam.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
[Read more]

4 Big Reasons Why Businesses Should Exploit Social Media

Posted On //
As of September 2014, more than 1.35 billion active monthly users (and still counting) are reported to have used Facebook. Facebook, is just one of the many. 

Marketing your product or brand these days is getting more competitive and sophisticated. The traditional methods like advertisements in television, radio and print media although effective and still the most widespread method used especially by large companies, is no longer sufficient with the changing and growing demands of this technology-oriented generation. 

Internet has even infiltrated the daily lives of people, in their interactions and social activities especially that the internet can now be easily accessed using mobile phones. More people are spending most of their time in various social media sites, making them as best avenues to market and advertise your product and service.

1.) Some Hard Truths About Social Media

Social media sites are free, so it’s very useful for small and start-up brands with limited budget. Paid ads in social media is also very efficient since it can reach a large number of potential leads. In essence, it’s a great opportunity for you to build and develop your business. 

Social media is also where the trends usually start and grow with its sharing and responsive functionality that easily makes things go viral. You’ll earn amassing new followers and brand mentions once you catch the critical eye of the netizens. Since social media is crowded with potential customers, why not get some piece of the pie?

2.) Social Signals As Ranking Factors

Numerous SEO’s and bloggers have offered data which implies social signals (such as likes and shares) appear to influence search rankings. While this matter is still debatable, integrating social media marketing into your SEO strategies might not sound goofy at all. SearchMetrics had conducted some studies to conclude that social signals take part in SEO

There is correlation between social and SEO. Social signals are always good indicators that your content captures the taste of your viewers. Getting traction in social media could potentially help your content gain voluntary links which is what Google really want from you in order to place your site on top of those searches.  

These are the very reasons why you should never neglect social in your marketing mix.

3.) Identifying Your Actual Audience Can Be A Lot Easier In Social Media

Buyer personas are imaginary, generalized illustration of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

Here’s a sample of a buyer persona:

Tom is a 20-ish SEO enthusiast from the Philippines. He’s fond of computers and tech stuff and he’s an avid fan of search engine watch and search engine land. His line of work is related to marketing/technology since he loves SEO.

With the help of Facebook Ads, I could easily get my message out to Tom in no time.
Real value from your buyer personal needs well-researched data. Talking to your audience typical questions like what challenges are they facing, which group they spend most of their time to get valuable information, or what influence them buy a product can be done effectively when you are connected to them socially.

4.) Getting Tractions Are Dumb Easy

While there are several ways to increase web traffic, social media sites are surefire channels in spreading out your word in the web. Getting a good number of following will also give you an upperhand in your niche in the sense that you are slowly developing your online authority and web presence. 

Here are some ways to get wins in social: 

  • Rule Of Thumb: Engage. Remember that interaction and engagement are still the name of the game in social media. Be sure that you are approachable and accessible to your followers and clients such that you reply in a timely manner to their questions and respond courteously to their feedback whether good, bad or whatnot.  You could build your credibility and make them feel that you do care about them. Such can be exercised by means of developing FB/LinkedIn groups or G+ communities/hangouts. Converse and just be around.
  • Consistency, Relevance and Sensible.  With social media it is very important to be up-to-date, current and relevant. Keep in mind that you want to grab your target audience’s attention & keep their interest as well. It’s not easy to building up ample amount of loyal followers but you can get there by propelling messages that’s significant to your spectators, constantly.
  • Not just good content but of highest quality. The quality of your content and how effectively you present this is still the best salesman of your brand. Being clear and concise in your content and using carefully-chosen words can tap the senses of your audience. This will give your page the authenticity and credibility to win their trust.  Integrate videos and pictures in your posts as visual images and graphics tend to grab and retain the attention of the readers. They also tend to leave a longer impression when paired wisely and economically with words. There is a good format you can use to woe your audience. Check out the anatomy of a perfect social media post.
  • The Pareto Principle Is Immensely Useful. Too much of something is bad and the right balance must be achieved to be a social media wonder. The 80/20 golden rule is to have a proportion of just 20 percent of your posts to 80 percent of people’s posts in your page or about you.  With this strategy you avoid in overwhelming your target audience and flooding their feeds and notifications especially if it is just recurring information, as this might put them off. Timing is important. Have regularly-timed posts that your followers could look forward to.
  • Spark Connections With Creativity and Humor. Getting the attention of your target audience is your primary goal in social media marketing, but keeping it must be your constant and long-term drive to keep your page up and running. Hold contests, question and answers and trivia games as these will surely pique their interest and keep them engaged in your page.

Final Thoughts

It’s never an option for any business, big or small, to claim their social media accounts and go all-out. Separating yourself from the noise and by becoming a thought-leader in your niche, you can build up a huge following in social media.

Your social media pages must not only contain information about you and your product but it must also be authentic, credible, interesting, and engaging so your target audience will feel at home and will keep on coming back for more.

Fervil Von Tripoli is a freelance search engine optimization specialist and the lead SEO of FV SEO Ph, a Philippine-based SEO outsourcing agency. Fervil Von has 4 years of mixed experience in online marketing, SEO and social media marketing. You can connect with him in Facebook and Twitter.

[Read more]

How to measure SEO success in Google Analytics

Posted On //

Measuring your success in every effort you have spent to optimize your website and promote it your industry is crucial. You need to know whether your efforts in every strategies you implemented in your marketing approach is giving you good return in terms of traffic, conversions, engagement and more in the long run. Aside from that, you need to know which of your strategies are not performing well that you should improve or take out from your strategy to promote your website.

But how do you find these data? How can you ensure that you are looking at the right and not false data and most importantly, how can you use these data for your own benefits? Fortunately, there is a way on how you can see these information you need to measure your SEO success. Google Analytics is the perfect tool to track down the data you need to measure your SEO success but what particular data you need to see in your Analytics?

Below are some important data you need to look at when measuring your SEO success in Google Analytics.

Audience - Geo Location

Identifying where your traffic are coming from based on their geographic location an important KPI to measure your SEO success. You need to know if you are driving the right audience from the right location to your website or you are driving the wrong audience. Geo-location perfectly helps you understand the traffic you are driving to your website, just by looking at the location source of your audience, you can easily identify if your visitors are valid or not.

So imagine if you are handling SEO for a real estate magazine in Australia and the traffic you receiving is from outside Australia and non-English country, would you count these visits as valid and consider a success? Definitely not. Since you are mainly targeting traffic within Australia, seeing outside Australian visits can be considered as invalid.

How to see Geo-location traffic in Google Anaytics?
  • Go to your Analytics Reporting section
  • Go to Analytics audience report
  • Go to Geo location report under audience section and select your target language or location.

Audience - Behavior

Another important KPI to measure your SEO success is to understand how your audience are behaving within your website. This information is really crucial to figure out if your visitors are satisfied, contented and happy with the information they see on your website. By interpreting the behavior of your audience within your website, you can figure out whether your SEO campaign is driving new visitors, returning visitors, engagement and frequency. 

New and Returning - Acquiring and retaining visitors to your website is one important thing to consider as metrics as well when evaluating your SEO success, since part of your goal as an SEO is to acquire new visits and at the same time, drive visitors back to your website, keeping them s

Frequency - Frequent visitation of your target audience to your website is a huge SEO success, this just means that you’re giving the information that your audience are expecting to see on your website. This helps you understand how long it takes for them to revisit your website such as: daily, weekly, twice a week or monthly.

Engagement - This one is important in measuring the success of your SEO campaign. You need to know whether the traffic you’re driving to your website are meeting their expectations. Engagement section helps you understand how long a visitor stay on your website ranging from 0-10 secs, 11-30 secs, 31-60 secs and more.

When measuring your success in behavior section, you may use the following KPIs as baseline:
  • Consistent increase of new and returning visitors
  • Longer engagement of visitors on your website
  • Time elapse before visitors revisit your

Acquisition - Organic traffic

In Google Analytics, the organic traffic section is the free traffic data coming from search engines such as Google, Yahoo and Bing, which means this section will let you have an idea of what key phrases your target audience are using to find your website. This is also a way to figure out whether you are ranking for several key phrases that you are not yet targeting at the moment. More importantly, organic traffic section will give you a set of data how many organic traffic you are getting from search engines in a specific period of time, daily, weekly and even monthly.

When measuring your SEO success in organic traffic, there should be a set of KPIs in place such as:
  • Amount of organic traffic you are getting from search engines
  • Which location you your organic traffic are coming from?
  • What set of keyword phrases you want your visitors to find you?
  • What pages of your website have attracted visitors to your website?

Once you have those benchmark in place, you can measure your organic to see if your website is meeting your expectations and is performing well in organic search through your target keywords.

Acquisition - All referrals

One of the goals of an SEO is to increase the referral traffic to a website and not only search traffic. Referrals traffic section in Google Analytics is the best tool to help you measure your SEO success, you need to know whether the websites you used to share your links in forum, comments, guest post etc are driving traffic to your website. By having this information ready for you to explore, you can figure out whether you get traffic benefits from the websites you linked your website to.

However, having to increase your referral traffic isn’t enough to call a success. In Google Analytics, there are other metrics you need to look at before you consider your referral traffic is a success through the following metrics:

Bounce Rate - Bounce rate is a good measurement whether your content is giving the information that your audience are looking for in terms of quality, freshness, uniqueness and more. The higher bounce rate a page of your website gets, the more unhappy visitors left your website without viewing other pages. Knowing this information is definitely important for SEOs to see which pages are in need of improvement. On the other hand, if you tend your visitors to visit only one particular page on your website, you can ignore the bounce rate issue.

Sessions - Apart from looking at bounce rate section, you also need to know whether your visitors are visiting other pages within your website. This gives you an idea of what information your audience are looking for before they convert. 

Average Duration - Average session duration gives you an insightful information on how long your visitors stay on a page before they go to another pages of your website. Google Analytics provide you an insightful average of user behavior on your website which you can analyse and use for your own benefits.

Conversions - Goals

Now that you’ve checked your traffic and your visitors engagement, now its the time to have a look at your conversion reporting section to see whether your website is converting your audience into paying customers. In measuring SEO success, increasing your traffic and rankings don’t just end there. You also need to know if the traffic you are driving to your website are doing what you want them to do like newsletter sign ups, purchases, PDF downloads etc.

Google Analytics give you an insight in your website performance measurement. As an SEO, you need to make sure that the visitors you bring to your website don’t just come and go, you need them to make action that you can benefit from.

When measuring SEO success in terms of goal conversion, you might use these methods below:
  • Percentage of converted visitors versus total driven visitors in a specific time frame.
  • Amount of purchased products from your website versus the amount you spent on marketing approach in a specific time frame.

Note: Before you are able to track down goal conversion in your Google Analytics reporting section, you must have at least one goal setup to track. Otherwise, you won’t have any data to review.


In SEO or in any digital marketing approach you have done, implementing and planning to incorporate in your strategy, you need to have a set of goals and KPIs to help you measure your data correctly based on your metrics. You need know whether your approach is performing well or you need to spend more time and effort to promote your website and drive traffic.

If you don’t have any objectives why you’re driving traffic to your website, you can’t always measure your success in SEO. For some, ranking at the top of search results for their target keywords is already a success, but what happens after that? You need to know if your visitors are converting as for most business owners, what’s important for them is the conversion and not just rankings.

[Read more]

How to rank in Google

Posted On //

Getting the #1 spot in Google is seriously a real deal. Knowing the fact that when you rank your website on your main keyword, you’ll be on top of your competitors and the attention of your target audience can be concentrated to your position. This certainly will drive huge organic traffic to your website that can bring real money to your business in the long run or even for a short period of time.

Obviously, while the benefits you can get from being at the top can be overwhelming, one can’t just rank #1 and rule the SERPs for specific keyword phrases. Yes, it is not just easy to rank at the top but it does not necessarily mean that you can’t. Since you everyone wants to be at the top of their industry for their target key phrases in organic search, the competition will never stop.

Of course, this is not a race of whoever fastest in building links or publishing content wins. It does not go that way as there are complex ways on Google decide whether to rank a website at the top. While Google Ranking Factors are purposely kept secret to non-Googler, there are still some ways how you can rank your website at the top.

Conduct a site check-up

Everything starts with the website itself. You can’t make your website rank for specific or various keywords if there are critical issues that are not addressed properly. This includes technical factors of your website, content, keyword targeting, website structure and many more. Having all these sections checked and making sure that they are within the guidelines of Google, you can have a chance to rank in Google naturally.

But how do you conduct a site check-up to ensure that everything is on the green light? I’ll show you how but this won’t be very detailed process as there are a lot of site and content audit published out there. Just Google them.

Crawl your website

To start with, you need to crawl your website to get the data you need what doing a site checkup. You can use ScreamingFrog to make sure that all indexable html pages of your website will be collected for your checkup purposes. Crawling a website can be short or long but it depends on how large your website is or how many pages does it have overall. SreamingFrog is very handy and nothing is complicated in terms of using the tool.

Check your meta title and description tags

Title and description tags are important for Google. They use this information to show as snippet of your we pages when they appear on SERPs. So when conducting an audit on your title and description tags, make sure that your keywords are naturally placed on both tags.

The best practices when creating page title and page description tags is to properly describing what your pages are about and hopefully with some usage of your target keyword on each pages of your website. So if you want your pages to rank for your target keywords in Google search results, utilizing them on your page tag elements is highly important.

Check your images tag

Images tag may have always overlooked by most SEOs when optimizing a website but having alt tags on images helps Google crawlers to understand what the image is about which is highly essential when optimizing for image search. Also, this can give your content an opportunity to appear in universal search of Google where images, videos etc appear in organic search results for a certain keyword phrase.

Check your H1tag

As part of on-site optimization, making sure that your pages have header tag in place preferably with your main keyword included in the header of the page gives weight and important to them. Also, Google still uses the H1 tag as part of their over 200 ranking factors showing a page to rank in SERPs.

However, this does not mean that you can add multiple H1 tags on every page of your website as only one H1 tag is allowed on every page and you may use other heading tags such as H2 or H3 to avoid over using of H1 tag.

Check your 404 issues

Checking your 404 pages to ensure that no pages in your website are found dead is highly critical. Not found pages in a website give poor user experience to visitors from organic results which can affect the performance of a website in SERPs. This can also affect the trust of Google to a website especially if large amount of crawl errors have been discovered by Google on a specific website.

You can check 404 pages of your website through Google Webmaster Tools, go to crawl errors section of your website and deal with them.

Check your footer links

Footer links used to look natural way back in 2011 when over optimized anchor text was not introduced yet. However, when Google launched their Penguin algorithm to target low quality websites and websites with manipulative anchor text profile, having footer links with questionable anchor text is no longer advisable.

After all, footer links don’t get decent amount of clicks from users and therefore, there is no use in using footer section with optimized anchor text especially if the links are pointing to external websites.

Check your page speed

One of the goals of Google is to deliver high quality experience to search users from search results up to the website they display in search results. If the page speed of a website loads longer than usual, search users may come back to search results and find another website that loads faster. That behavior gives negative experience to Google and can affect your ranking in the future.

If you don't want this to happen on your website, make sure that your website loads within the suggested time of Google which is 3.0sec. You can check your site page load speed via Ping Domain Tool and if you find out how much time it take before the page loads and you can check on Google Page Speed insights to know what sections need to be addressed.

Publish Relevant Content

Content will always be the king. Content can give you quality links. Content can make your website authority and quality. Content can help you drive traffic to your site. Content is the key to convert visitors into leads or sales. Content is an all in one package that websites should benefit from. More over, content can help you increase your website indexed pages in Google and can give you an opportunity to rank better.

By practicing to publish relevant content in a regular basis, you can have a chance to attract more target audience to your website from organic search results, increase the update frequency of your website and more importantly, this can give your website a long user engagement and low bounce rate issue which are all strong positive signal indication to Google.

There are different ways how a website can provide relevant content, this could be a video format, contextual format, image format or even info-graphic format. With that in mind, websites can have better ways to reach and talk to their audience and can appear in various search results in Google, whether images, videos or just plain web search.

Build Relevant Links

As part of optimizing a website for better search performance, acquiring relevant links is highly recommended to link developers out there. Since having relevant links also help websites increase their chances to rank at the top of SERPs, there is no point in building irrelevant links back to your site. While links may obviously used by Google

Finding relevant links require efforts and dedication to make things possible. However, an strategy in place to guide you find relevancy links can probably be better than you can imagine.

If you dont't have a strategy in place yet, you may want to try your luck on the following link acquisition techniques below applicable for most industries out there.

Free tips to find relevant links:

  • Look for interview opportunities
  • Look for resource pages related to your industry
  • Participate in active forum sections in your industry
  • Look for page voting sites
  • Find regular content contributor opportunities

Another thing to keep in mind when building links is to focus also on quality and not only relevancy. Although relevancy is highly crucial, having relevanct quality links will probably be better. This will benefit your website in the long run if you really want to rank at the top of SERPs of Google for your target search terms.

Go Mobile

Unsurprisingly, Google has been giving a lot of attention to mobile browsing in the past few years and making sure that your website is mobile friendly is already an advantage. Since most people nowadays are switching to mobile browsing from desktop browsing, the opportunity that you might also get potential targeted traffic from mobile sources is definitely high and I believe for a businesses minded person, it is important to chase and reach your target audience ensure that you won’t miss a thing.

Also, Google just announced that they recently launched a tool to help websites check if a website is mobile friendly or not. This just means that Google is serious in giving best user experience to mobile search users that websites should cooperate as well. Apart from this, Google recently published a blog post on Google Webmaster Tool blog about tracking mobile usability.

After all, Google is using a mark up to highlight mobile friendly websites that are mobile friendly and is available only for mobile search users, so if a website is not mobile friendly, the markup won’t be applied on a website in SERPs which can affect the CTR from organic search. So do you want that? Go Mobile now?


Making sure that your website is properly optimized for desktop search users and mobile search users can increase your chances to rank for your target key phrases. However, while there is no accurate process on how a website is ranked when displayed in organic search and there is no one can guarantee to claim the top spot in Google search results, making sure that the best practices are applied when optimizing your website is really important.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
[Read more]

Creating and Promoting link magnet asset pages

Posted On //
In the complex world of SEO industry, links used to be the basic foundation of a website to rank higher in Search Engines aside from keywords that give relevancy to a user search query. Because the more links we generate to a website, the higher possibility it can rank in organic search of search engines like Google. However, this belief has long been dead couple of years ago when Google got pissed off when a lot of websites manipulated their back link profile and manipulate their Page Rank (Google Bombing).

In return to that, Google has been dedicated to improving their algorithms to reward quality websites and filter the low quality websites who violated their search engine guidelines in terms of link development and actually, there are important ways how someone could identify if a website link profile is suspicious or manipulative such as:

  • Link Relevancy
  • Link Velocity
  • Anchor Text distribution
  • Link Quality and more..

But this post is not about identifying suspicious link profile as they have already been covered here, here and here. So it’s make sense citing the existing documents rather than recreating them. This post is about how can you attract links rather than creating them yourself? This post may sound like putting an end to traditional link building but it’s actually not. It’s about making your website a bit much better and turn it into link magnet. Let’s do this!

Be creative on your pages

This many not give high value on link attraction point of view but it may somehow help. It is a common sense that when people editorially give a link to other pages online, they don’t just give a link if a page does not look appealing on its own unless it actually provides a quality and kick ass information to its target users. Some people may link to that page but some people may not, so it is a recommendation that you also strive to make your pages look appealing to your audience.

Actually, you can basically do this by doing the following checklist when publishing a blog post of your own.

  • Be sensitive in content spacing
  • Be sensitive in text format
  • Be sensitive in paragraph breaks
  • Be sensitive in images etc..

After all, who would want to read articles that were plainly text written with no spacing, images or whatsoever that damage your audience user experience. So make sure that your content on your pages are strictly formatted.

Another thing you can improve is the design; of course, it can always help your website attract engagement and can also increase the time duration of their stay on your website. If you can creatively improve the design of your asset pages, there is a potential that it could increase the interest of your target audience to share or stay longer on your website compare with full contextual plain pages.

Things to look at when considering the design of your asset pages:

  • Of course, one is page speed (amplify with code)
  • Another one is responsive design (focus on design)
  • Text on Images (consider your audience with poor connection)

In this area, you can use Google Web Designer

If your pages are highly optimized for your target audience and search engines, more often than not, you will also be able to attract linkers in your industry after a couple of days or weeks. But we all know that design or creativity are not the only keys to create link magnet pages in the long run. Information contain in those pages that you will create what truly matters and the main ingredient of creating link magnet pages.

But what kind of content can you actually provide to attract links to your website? This section may require a lot of hard work but it is actually worth doing for.. Let’s get started!

Create a seasonal blog post

Taking advantage of the upcoming yearly event in your country is absolutely a mind blowing idea and this may actually work in every industry, you just need to spice it up by adding your own creativity and how you can use the season to your advantage. As an example, just take a look at what Ahrefs did before the Halloween Season in November 2014, this may be the first post with this idea but it surely did earn links in a very short time frame.

So imagine if you are a fan of dogs and blogging for dog industry, you can actually do the same by replicating this to your blog. Interview dog owners in the organization you are a part of and ask them one thing like “What is the most scariest moment that you remember with your dog?” Everybody has one for sure! Of course, it is already late to post like this so wait until next year. :)

Create topic focused pages

Seasonal posts can’t help you drive long term traffic and can’t help you earn long links continuously. But this one can. When thinking for a long term purposes link attraction, having an evergreen asset pages is definitely a must! If you can create a page dedicated only on a specific topic in your industry and making sure you update the page with anything happens in your industry related to that page can help you generate a trust worthy linkable asset. 

Imagine what MOZ has done on this particular page of their MOZ website. They created a dedicated page to list down all the algorithm updates (change history), release and roll out of Google to ensure that search marketers will know the dates of this significant change in the industry will help them comprehend the cause of downfall or upward of organic traffic in their Google Analytics traffic trend.

I assume that you already know who MOZ is so I won’t have to provide screen shot of earned links this page as you will just be amazed while your mouth is wide open. This page is probably earning links up until now and in the next years to come when someone in the search industry has mentioned similar or exactly the same to Google Algorithm Change History.

So if you are blogging for dog industry, having a page dedicated to showcase all types of dog breeds and provide all information about each breed to help new and existing dog lovers get to know more information about dogs will surely help. This can also help you attract more organic traffic for the term “dog breeds” “types of dogs” etc from organic search, moreover, your dog breed page will also be able to attract links in the long run.

Create controversial blog posts

Another opportunity that you can develop to attract links naturally is to publish a page that a lot of people in your industry won’t be able to ignore. This can damage your reputation online and brand but if you know can depend yourself and you have proof to show that will validate your statements, there is nothing to be afraid of. 

Imagine Brian Dean of Backlinko, he authored the Google Ranking Factors a couple of months ago. It has been around the world of search industry for quite some time and surely, it has earned a lot of inbound links, has been talked about everywhere such as on LinkedIn, Google plus, Search Engine Journal and more..

However, it appears like it didn’t only attract the attention of believers, it also attracted the attention of experts who definitely disagree with the list of ranking factors that Brian has mentioned in his list. There are two industry experts who totally disagree with him, first is Bill Slawski and the second is Gianluca Fiorelli.

It is true that Google has officially admit that they use over 200 ranking factors but putting them all together in a blog post for a couple of weeks is just definitely out of league. But of course, what Brian did could help site administrators, SEOs and webmasters optimize their websites to the fullest.

Create Exam Pages

Exams are good to test the knowledge of people in your industry to see how much knowledgeable they are. But this could also help you out earn natural links from social media, forum and other related websites or blogs in your industry. Isn’t that a bit overwhelming? You can also earn editorially given links over time, attract organic or referral traffic to sustain your traffic up and kicking. What more can you ask for?

Think about what MOZ did last may this year, they created an exam page for SEO practitioners to test their familiarity with the SEO. Surely, this exam page has undoubtedly became the center of attraction of SEOs which includes me. Obviously, this has also earned a lot of inbound links and ranking authority of the page from big sites in the industry.

The exam was launched last May 2014, it has only been a few months since then and look at the links the page was able to generate within that period of time. Imagine if you could create a page link this in your industry and do a quick promotion to your marketing channels? You may not earn the same volume of links like MOZ earned but surely, this will benefit you a lot.

Now that you have the content ready on your website to be read, seen or used by your target audience, there is always one big question next to it. How will you promote it? How will your audience find or discover the content you worked hard for?

How do you promote it?

This next step will help you promote your kick ass content that will reach your audience.

Send an email campaign

Before you share the word to a wider audience in your industry, be sure to promote it to your existing audience first. Make a special email campaign with awesome call to action (CTR) and let them know that you have published your creative and unique content. Email marketing campaign is surely one of the fastest way to reach your existing audience is through email. But there are certain rules you need to follow before you run an email campaign or else, the success rate you expect to achieve will not be met.

Things to remember when sending out emails:

Consider Timezone - Timezone is important. Knowing the timezone of your target audience surely makes a big difference than knowing nothing at all. Image if you are in Asia and you will send an email campaign to North America in your lunch time? How many of your target audience will read that? We don’t know. But what we know is when the recipient of your email wakes up in the morning, their inbox is full of unwanted emails from their subscriptions etc and your email will be overlooked.

Avoid spam words - Spammy words will get your email straight to spam box. Of course, you don’t want this to happen and nobody would ever want it anyway. This usually happens when you use spam-linked words like “free” foul words in your email subject line so be sure to avoid those words in your subject line.

Consider your design - One if the things that often make email campaigns successful is because of the design. The design is actually speaks to your audience to click on your email and do whatever you want them to do when they land on your website so be sure to have a ninja style design.

Make use of CTR - Of course, you don’t want your email to remain as email. You want your audience to make necessary action which is to click through to go to your website. By making your CTR noticeable, clear and placed in the right spot, you may be able to sleep at night and expect to see a spike in traffic from your email campaign. Just don’t forget to tag it.

If you want an extensive information about email campaign, visit the common rookie mistakes article from Mailchimp.

Share your content in Social Media

Social media is well known as a effective of channel for digital marketing campaign, as social media is the best way to engage with your audience and the fastest way to interact with them. More importantly, the best way to instantly drive traffic to a newly created page of your website as social media can help your link magnet content reach more people when it goes viral, bringing more traffic than you expected! Sound good, isn’t it?

Assuming that you have social media pages with decent followers, sharing your newly published content to your social connections will surely help a lot for the following reasons:

  • Your content can easily go viral in social channel if you do things right.
  • You can increase your social traffic from various social media platforms
  • Your content can help you increase your brand awareness
  • Social signals can strengthen your website authority in social channels

However, in order to succeed in social media marketing, make sure that you follow some basic guidelines that are helpful to make your social activities optimized for your target audience such as:

Use Images - To make a social post entertaining, adding an image on your social post is definitely crucial. This can help attract the attention of your audience and click through on the image of your post to visit your page. This is just similar to organic search results with authorship markup, remember how many click through rates you received from organic search when the authorship markup was enabled? When people see images, whether next to your page description or above the page description, people will click through the image as they find it much cooler than the others with no images at all.

Use the right platforms - Using social media as part of your digital marketing campaign, does not necessarily mean you need to use all platforms available out there. You need to analyze your industry to see which social platforms are the best thing to use for your own benefit, figure out where your target audience gather. Do they use Twitter, Facebook, Pinterest, LinkedIn or Google+? Knowing these are crucial to identify which platforms will benefit you the most.

Encourage CTR - Similar to email campaign above, you need to have a strong CTR to bring your social audience to you website. Besides, that’s the main purpose of using social media for your website, drive them to your website and make necessary actions whatever you want them to do for you.

Find the best time to share - Similar to consider the timezone in email newsletter, you need to find the best time to share your content in social media. Since most people often use social media as part of their daily life, finding the right timing to share a post the time when they are checking their social media profiles will surely give highest results rather than randomly posting anytime.

To see a complete social media post wise, visit the anatomy of social media post from Convert With Content.

Manual Email Campaign

One important promotion strategy that you can do when promoting your link magnet content is by sharing them to experts in your industry or just the entities you mentioned in content. Allow them to see your hard work, ask for feedback if necessary or you can even ask them for a tweet if you are confident that your content has covered everything has to cover.

Consider timezone - Again, timezone is crucial. You can’t just send out emails to people in your industry anytime you want and expect to see a good response rate.

Make your email short and direct to the point - Be straightforward, let them know straightaway your intention why you email them.

But of course, if this is your first time emailing them, do introduce yourself or else, you will be ignored.

Monitor your email - One important thing when doing manual email is tracking your emails. You need to know if they even open the email you send, this is crucial to you as you need to know what will happen after you hit the send button.

To learn more about email marketing, click on the infographic below or visit this page.

Share to Social Niche Group

You think a singe social media post is enough? Think again. Social media is full of excitement. You can share a post on your page BUT you can also post a post in any group that you are a member of. Just make sure that you won’t spam these social groups as it can affect your reputation. Sharing a post in social group is much straightforward than posting an update on your time-line as the people that will see your post are your HIGHLY targeted audience which include experts, influencers and newbies.

As usual, to make things safe, there are some guidelines you need to follow when sharing something in social group.

Participate to discussions - To make yourself known in your industry or you just want the members of the group recognize you, taking part in the discussions or even creating a discussion of your own is definitely important. This is to know how much information you know in the industry and what can you contribute to the table.

Don’t promote your own shit - Group Admin hate self promotions, unless you are a legit member of the group. But if you are new or just an inactive member of the group, promoting your own shit isn’t just a good idea and you might even get kicked out and blocked from the group.

Respect their rules - This is self explanatory.


It is not just enough to can produce quality content, it is not just enough that you can throw consistent three point shoot a hundred times. Your talent need to be seen and your knowledge need to be shared to your target audience and gain their loyalty. In link building development space, building quality links is badly hard but if you do things right in terms of contributing new ideas to the table, eventually, you will definitely earn not only links, but also reputation, authority and more. So turn your ideas into something, get the word spread-out as fast as flash to the right channels, make your audience share your content to their channels and do whatever you can to keep them coming back to your website.

Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
[Read more]