4 Big Reasons Why Businesses Should Exploit Social Media

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As of September 2014, more than 1.35 billion active monthly users (and still counting) are reported to have used Facebook. Facebook, is just one of the many. 

Marketing your product or brand these days is getting more competitive and sophisticated. The traditional methods like advertisements in television, radio and print media although effective and still the most widespread method used especially by large companies, is no longer sufficient with the changing and growing demands of this technology-oriented generation. 

Internet has even infiltrated the daily lives of people, in their interactions and social activities especially that the internet can now be easily accessed using mobile phones. More people are spending most of their time in various social media sites, making them as best avenues to market and advertise your product and service.

1.) Some Hard Truths About Social Media

Social media sites are free, so it’s very useful for small and start-up brands with limited budget. Paid ads in social media is also very efficient since it can reach a large number of potential leads. In essence, it’s a great opportunity for you to build and develop your business. 

Social media is also where the trends usually start and grow with its sharing and responsive functionality that easily makes things go viral. You’ll earn amassing new followers and brand mentions once you catch the critical eye of the netizens. Since social media is crowded with potential customers, why not get some piece of the pie?


2.) Social Signals As Ranking Factors

Numerous SEO’s and bloggers have offered data which implies social signals (such as likes and shares) appear to influence search rankings. While this matter is still debatable, integrating social media marketing into your SEO strategies might not sound goofy at all. SearchMetrics had conducted some studies to conclude that social signals take part in SEO

There is correlation between social and SEO. Social signals are always good indicators that your content captures the taste of your viewers. Getting traction in social media could potentially help your content gain voluntary links which is what Google really want from you in order to place your site on top of those searches.  

These are the very reasons why you should never neglect social in your marketing mix.

3.) Identifying Your Actual Audience Can Be A Lot Easier In Social Media

Buyer personas are imaginary, generalized illustration of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

Here’s a sample of a buyer persona:

Tom is a 20-ish SEO enthusiast from the Philippines. He’s fond of computers and tech stuff and he’s an avid fan of search engine watch and search engine land. His line of work is related to marketing/technology since he loves SEO.


With the help of Facebook Ads, I could easily get my message out to Tom in no time.
Real value from your buyer personal needs well-researched data. Talking to your audience typical questions like what challenges are they facing, which group they spend most of their time to get valuable information, or what influence them buy a product can be done effectively when you are connected to them socially.

4.) Getting Tractions Are Dumb Easy

While there are several ways to increase web traffic, social media sites are surefire channels in spreading out your word in the web. Getting a good number of following will also give you an upperhand in your niche in the sense that you are slowly developing your online authority and web presence. 

Here are some ways to get wins in social: 

  • Rule Of Thumb: Engage. Remember that interaction and engagement are still the name of the game in social media. Be sure that you are approachable and accessible to your followers and clients such that you reply in a timely manner to their questions and respond courteously to their feedback whether good, bad or whatnot.  You could build your credibility and make them feel that you do care about them. Such can be exercised by means of developing FB/LinkedIn groups or G+ communities/hangouts. Converse and just be around.
  • Consistency, Relevance and Sensible.  With social media it is very important to be up-to-date, current and relevant. Keep in mind that you want to grab your target audience’s attention & keep their interest as well. It’s not easy to building up ample amount of loyal followers but you can get there by propelling messages that’s significant to your spectators, constantly.
  • Not just good content but of highest quality. The quality of your content and how effectively you present this is still the best salesman of your brand. Being clear and concise in your content and using carefully-chosen words can tap the senses of your audience. This will give your page the authenticity and credibility to win their trust.  Integrate videos and pictures in your posts as visual images and graphics tend to grab and retain the attention of the readers. They also tend to leave a longer impression when paired wisely and economically with words. There is a good format you can use to woe your audience. Check out the anatomy of a perfect social media post.
  • The Pareto Principle Is Immensely Useful. Too much of something is bad and the right balance must be achieved to be a social media wonder. The 80/20 golden rule is to have a proportion of just 20 percent of your posts to 80 percent of people’s posts in your page or about you.  With this strategy you avoid in overwhelming your target audience and flooding their feeds and notifications especially if it is just recurring information, as this might put them off. Timing is important. Have regularly-timed posts that your followers could look forward to.
  • Spark Connections With Creativity and Humor. Getting the attention of your target audience is your primary goal in social media marketing, but keeping it must be your constant and long-term drive to keep your page up and running. Hold contests, question and answers and trivia games as these will surely pique their interest and keep them engaged in your page.

Final Thoughts

It’s never an option for any business, big or small, to claim their social media accounts and go all-out. Separating yourself from the noise and by becoming a thought-leader in your niche, you can build up a huge following in social media.

Your social media pages must not only contain information about you and your product but it must also be authentic, credible, interesting, and engaging so your target audience will feel at home and will keep on coming back for more.

Fervil Von Tripoli is a freelance search engine optimization specialist and the lead SEO of FV SEO Ph, a Philippine-based SEO outsourcing agency. Fervil Von has 4 years of mixed experience in online marketing, SEO and social media marketing. You can connect with him in Facebook and Twitter.

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How to measure SEO success in Google Analytics

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Measuring your success in every effort you have spent to optimize your website and promote it your industry is crucial. You need to know whether your efforts in every strategies you implemented in your marketing approach is giving you good return in terms of traffic, conversions, engagement and more in the long run. Aside from that, you need to know which of your strategies are not performing well that you should improve or take out from your strategy to promote your website.

But how do you find these data? How can you ensure that you are looking at the right and not false data and most importantly, how can you use these data for your own benefits? Fortunately, there is a way on how you can see these information you need to measure your SEO success. Google Analytics is the perfect tool to track down the data you need to measure your SEO success but what particular data you need to see in your Analytics?

Below are some important data you need to look at when measuring your SEO success in Google Analytics.

Audience - Geo Location


Identifying where your traffic are coming from based on their geographic location an important KPI to measure your SEO success. You need to know if you are driving the right audience from the right location to your website or you are driving the wrong audience. Geo-location perfectly helps you understand the traffic you are driving to your website, just by looking at the location source of your audience, you can easily identify if your visitors are valid or not.


So imagine if you are handling SEO for a real estate magazine in Australia and the traffic you receiving is from outside Australia and non-English country, would you count these visits as valid and consider a success? Definitely not. Since you are mainly targeting traffic within Australia, seeing outside Australian visits can be considered as invalid.

How to see Geo-location traffic in Google Anaytics?
  • Go to your Analytics Reporting section
  • Go to Analytics audience report
  • Go to Geo location report under audience section and select your target language or location.

Audience - Behavior


Another important KPI to measure your SEO success is to understand how your audience are behaving within your website. This information is really crucial to figure out if your visitors are satisfied, contented and happy with the information they see on your website. By interpreting the behavior of your audience within your website, you can figure out whether your SEO campaign is driving new visitors, returning visitors, engagement and frequency. 



New and Returning - Acquiring and retaining visitors to your website is one important thing to consider as metrics as well when evaluating your SEO success, since part of your goal as an SEO is to acquire new visits and at the same time, drive visitors back to your website, keeping them s

Frequency - Frequent visitation of your target audience to your website is a huge SEO success, this just means that you’re giving the information that your audience are expecting to see on your website. This helps you understand how long it takes for them to revisit your website such as: daily, weekly, twice a week or monthly.

Engagement - This one is important in measuring the success of your SEO campaign. You need to know whether the traffic you’re driving to your website are meeting their expectations. Engagement section helps you understand how long a visitor stay on your website ranging from 0-10 secs, 11-30 secs, 31-60 secs and more.

When measuring your success in behavior section, you may use the following KPIs as baseline:
  • Consistent increase of new and returning visitors
  • Longer engagement of visitors on your website
  • Time elapse before visitors revisit your

Acquisition - Organic traffic


In Google Analytics, the organic traffic section is the free traffic data coming from search engines such as Google, Yahoo and Bing, which means this section will let you have an idea of what key phrases your target audience are using to find your website. This is also a way to figure out whether you are ranking for several key phrases that you are not yet targeting at the moment. More importantly, organic traffic section will give you a set of data how many organic traffic you are getting from search engines in a specific period of time, daily, weekly and even monthly.



When measuring your SEO success in organic traffic, there should be a set of KPIs in place such as:
  • Amount of organic traffic you are getting from search engines
  • Which location you your organic traffic are coming from?
  • What set of keyword phrases you want your visitors to find you?
  • What pages of your website have attracted visitors to your website?

Once you have those benchmark in place, you can measure your organic to see if your website is meeting your expectations and is performing well in organic search through your target keywords.

Acquisition - All referrals


One of the goals of an SEO is to increase the referral traffic to a website and not only search traffic. Referrals traffic section in Google Analytics is the best tool to help you measure your SEO success, you need to know whether the websites you used to share your links in forum, comments, guest post etc are driving traffic to your website. By having this information ready for you to explore, you can figure out whether you get traffic benefits from the websites you linked your website to.

However, having to increase your referral traffic isn’t enough to call a success. In Google Analytics, there are other metrics you need to look at before you consider your referral traffic is a success through the following metrics:



Bounce Rate - Bounce rate is a good measurement whether your content is giving the information that your audience are looking for in terms of quality, freshness, uniqueness and more. The higher bounce rate a page of your website gets, the more unhappy visitors left your website without viewing other pages. Knowing this information is definitely important for SEOs to see which pages are in need of improvement. On the other hand, if you tend your visitors to visit only one particular page on your website, you can ignore the bounce rate issue.

Sessions - Apart from looking at bounce rate section, you also need to know whether your visitors are visiting other pages within your website. This gives you an idea of what information your audience are looking for before they convert. 

Average Duration - Average session duration gives you an insightful information on how long your visitors stay on a page before they go to another pages of your website. Google Analytics provide you an insightful average of user behavior on your website which you can analyse and use for your own benefits.

Conversions - Goals


Now that you’ve checked your traffic and your visitors engagement, now its the time to have a look at your conversion reporting section to see whether your website is converting your audience into paying customers. In measuring SEO success, increasing your traffic and rankings don’t just end there. You also need to know if the traffic you are driving to your website are doing what you want them to do like newsletter sign ups, purchases, PDF downloads etc.

Google Analytics give you an insight in your website performance measurement. As an SEO, you need to make sure that the visitors you bring to your website don’t just come and go, you need them to make action that you can benefit from.

When measuring SEO success in terms of goal conversion, you might use these methods below:
  • Percentage of converted visitors versus total driven visitors in a specific time frame.
  • Amount of purchased products from your website versus the amount you spent on marketing approach in a specific time frame.

Note: Before you are able to track down goal conversion in your Google Analytics reporting section, you must have at least one goal setup to track. Otherwise, you won’t have any data to review.

Summary

In SEO or in any digital marketing approach you have done, implementing and planning to incorporate in your strategy, you need to have a set of goals and KPIs to help you measure your data correctly based on your metrics. You need know whether your approach is performing well or you need to spend more time and effort to promote your website and drive traffic.

If you don’t have any objectives why you’re driving traffic to your website, you can’t always measure your success in SEO. For some, ranking at the top of search results for their target keywords is already a success, but what happens after that? You need to know if your visitors are converting as for most business owners, what’s important for them is the conversion and not just rankings.

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How to rank in Google

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Getting the #1 spot in Google is seriously a real deal. Knowing the fact that when you rank your website on your main keyword, you’ll be on top of your competitors and the attention of your target audience can be concentrated to your position. This certainly will drive huge organic traffic to your website that can bring real money to your business in the long run or even for a short period of time.

Obviously, while the benefits you can get from being at the top can be overwhelming, one can’t just rank #1 and rule the SERPs for specific keyword phrases. Yes, it is not just easy to rank at the top but it does not necessarily mean that you can’t. Since you everyone wants to be at the top of their industry for their target key phrases in organic search, the competition will never stop.

Of course, this is not a race of whoever fastest in building links or publishing content wins. It does not go that way as there are complex ways on Google decide whether to rank a website at the top. While Google Ranking Factors are purposely kept secret to non-Googler, there are still some ways how you can rank your website at the top.

Conduct a site check-up

Everything starts with the website itself. You can’t make your website rank for specific or various keywords if there are critical issues that are not addressed properly. This includes technical factors of your website, content, keyword targeting, website structure and many more. Having all these sections checked and making sure that they are within the guidelines of Google, you can have a chance to rank in Google naturally.

But how do you conduct a site check-up to ensure that everything is on the green light? I’ll show you how but this won’t be very detailed process as there are a lot of site and content audit published out there. Just Google them.

Crawl your website

To start with, you need to crawl your website to get the data you need what doing a site checkup. You can use ScreamingFrog to make sure that all indexable html pages of your website will be collected for your checkup purposes. Crawling a website can be short or long but it depends on how large your website is or how many pages does it have overall. SreamingFrog is very handy and nothing is complicated in terms of using the tool.



Check your meta title and description tags

Title and description tags are important for Google. They use this information to show as snippet of your we pages when they appear on SERPs. So when conducting an audit on your title and description tags, make sure that your keywords are naturally placed on both tags.

The best practices when creating page title and page description tags is to properly describing what your pages are about and hopefully with some usage of your target keyword on each pages of your website. So if you want your pages to rank for your target keywords in Google search results, utilizing them on your page tag elements is highly important.

Check your images tag

Images tag may have always overlooked by most SEOs when optimizing a website but having alt tags on images helps Google crawlers to understand what the image is about which is highly essential when optimizing for image search. Also, this can give your content an opportunity to appear in universal search of Google where images, videos etc appear in organic search results for a certain keyword phrase.

Check your H1tag

As part of on-site optimization, making sure that your pages have header tag in place preferably with your main keyword included in the header of the page gives weight and important to them. Also, Google still uses the H1 tag as part of their over 200 ranking factors showing a page to rank in SERPs.

However, this does not mean that you can add multiple H1 tags on every page of your website as only one H1 tag is allowed on every page and you may use other heading tags such as H2 or H3 to avoid over using of H1 tag.

Check your 404 issues

Checking your 404 pages to ensure that no pages in your website are found dead is highly critical. Not found pages in a website give poor user experience to visitors from organic results which can affect the performance of a website in SERPs. This can also affect the trust of Google to a website especially if large amount of crawl errors have been discovered by Google on a specific website.

You can check 404 pages of your website through Google Webmaster Tools, go to crawl errors section of your website and deal with them.

Check your footer links

Footer links used to look natural way back in 2011 when over optimized anchor text was not introduced yet. However, when Google launched their Penguin algorithm to target low quality websites and websites with manipulative anchor text profile, having footer links with questionable anchor text is no longer advisable.

After all, footer links don’t get decent amount of clicks from users and therefore, there is no use in using footer section with optimized anchor text especially if the links are pointing to external websites.

Check your page speed

One of the goals of Google is to deliver high quality experience to search users from search results up to the website they display in search results. If the page speed of a website loads longer than usual, search users may come back to search results and find another website that loads faster. That behavior gives negative experience to Google and can affect your ranking in the future.

If you don't want this to happen on your website, make sure that your website loads within the suggested time of Google which is 3.0sec. You can check your site page load speed via Ping Domain Tool and if you find out how much time it take before the page loads and you can check on Google Page Speed insights to know what sections need to be addressed.

Publish Relevant Content

Content will always be the king. Content can give you quality links. Content can make your website authority and quality. Content can help you drive traffic to your site. Content is the key to convert visitors into leads or sales. Content is an all in one package that websites should benefit from. More over, content can help you increase your website indexed pages in Google and can give you an opportunity to rank better.

By practicing to publish relevant content in a regular basis, you can have a chance to attract more target audience to your website from organic search results, increase the update frequency of your website and more importantly, this can give your website a long user engagement and low bounce rate issue which are all strong positive signal indication to Google.



There are different ways how a website can provide relevant content, this could be a video format, contextual format, image format or even info-graphic format. With that in mind, websites can have better ways to reach and talk to their audience and can appear in various search results in Google, whether images, videos or just plain web search.

Build Relevant Links

As part of optimizing a website for better search performance, acquiring relevant links is highly recommended to link developers out there. Since having relevant links also help websites increase their chances to rank at the top of SERPs, there is no point in building irrelevant links back to your site. While links may obviously used by Google

Finding relevant links require efforts and dedication to make things possible. However, an strategy in place to guide you find relevancy links can probably be better than you can imagine.

If you dont't have a strategy in place yet, you may want to try your luck on the following link acquisition techniques below applicable for most industries out there.

Free tips to find relevant links:

  • Look for interview opportunities
  • Look for resource pages related to your industry
  • Participate in active forum sections in your industry
  • Look for page voting sites
  • Find regular content contributor opportunities

Another thing to keep in mind when building links is to focus also on quality and not only relevancy. Although relevancy is highly crucial, having relevanct quality links will probably be better. This will benefit your website in the long run if you really want to rank at the top of SERPs of Google for your target search terms.

Go Mobile

Unsurprisingly, Google has been giving a lot of attention to mobile browsing in the past few years and making sure that your website is mobile friendly is already an advantage. Since most people nowadays are switching to mobile browsing from desktop browsing, the opportunity that you might also get potential targeted traffic from mobile sources is definitely high and I believe for a businesses minded person, it is important to chase and reach your target audience ensure that you won’t miss a thing.

Also, Google just announced that they recently launched a tool to help websites check if a website is mobile friendly or not. This just means that Google is serious in giving best user experience to mobile search users that websites should cooperate as well. Apart from this, Google recently published a blog post on Google Webmaster Tool blog about tracking mobile usability.



After all, Google is using a mark up to highlight mobile friendly websites that are mobile friendly and is available only for mobile search users, so if a website is not mobile friendly, the markup won’t be applied on a website in SERPs which can affect the CTR from organic search. So do you want that? Go Mobile now?

Summary

Making sure that your website is properly optimized for desktop search users and mobile search users can increase your chances to rank for your target key phrases. However, while there is no accurate process on how a website is ranked when displayed in organic search and there is no one can guarantee to claim the top spot in Google search results, making sure that the best practices are applied when optimizing your website is really important.


Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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Creating and Promoting link magnet asset pages

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In the complex world of SEO industry, links used to be the basic foundation of a website to rank higher in Search Engines aside from keywords that give relevancy to a user search query. Because the more links we generate to a website, the higher possibility it can rank in organic search of search engines like Google. However, this belief has long been dead couple of years ago when Google got pissed off when a lot of websites manipulated their back link profile and manipulate their Page Rank (Google Bombing).

In return to that, Google has been dedicated to improving their algorithms to reward quality websites and filter the low quality websites who violated their search engine guidelines in terms of link development and actually, there are important ways how someone could identify if a website link profile is suspicious or manipulative such as:

  • Link Relevancy
  • Link Velocity
  • Anchor Text distribution
  • Link Quality and more..

But this post is not about identifying suspicious link profile as they have already been covered here, here and here. So it’s make sense citing the existing documents rather than recreating them. This post is about how can you attract links rather than creating them yourself? This post may sound like putting an end to traditional link building but it’s actually not. It’s about making your website a bit much better and turn it into link magnet. Let’s do this!

Be creative on your pages


This many not give high value on link attraction point of view but it may somehow help. It is a common sense that when people editorially give a link to other pages online, they don’t just give a link if a page does not look appealing on its own unless it actually provides a quality and kick ass information to its target users. Some people may link to that page but some people may not, so it is a recommendation that you also strive to make your pages look appealing to your audience.

Actually, you can basically do this by doing the following checklist when publishing a blog post of your own.

  • Be sensitive in content spacing
  • Be sensitive in text format
  • Be sensitive in paragraph breaks
  • Be sensitive in images etc..

After all, who would want to read articles that were plainly text written with no spacing, images or whatsoever that damage your audience user experience. So make sure that your content on your pages are strictly formatted.

Another thing you can improve is the design; of course, it can always help your website attract engagement and can also increase the time duration of their stay on your website. If you can creatively improve the design of your asset pages, there is a potential that it could increase the interest of your target audience to share or stay longer on your website compare with full contextual plain pages.

Things to look at when considering the design of your asset pages:

  • Of course, one is page speed (amplify with code)
  • Another one is responsive design (focus on design)
  • Text on Images (consider your audience with poor connection)

In this area, you can use Google Web Designer

If your pages are highly optimized for your target audience and search engines, more often than not, you will also be able to attract linkers in your industry after a couple of days or weeks. But we all know that design or creativity are not the only keys to create link magnet pages in the long run. Information contain in those pages that you will create what truly matters and the main ingredient of creating link magnet pages.

But what kind of content can you actually provide to attract links to your website? This section may require a lot of hard work but it is actually worth doing for.. Let’s get started!

Create a seasonal blog post


Taking advantage of the upcoming yearly event in your country is absolutely a mind blowing idea and this may actually work in every industry, you just need to spice it up by adding your own creativity and how you can use the season to your advantage. As an example, just take a look at what Ahrefs did before the Halloween Season in November 2014, this may be the first post with this idea but it surely did earn links in a very short time frame.




So imagine if you are a fan of dogs and blogging for dog industry, you can actually do the same by replicating this to your blog. Interview dog owners in the organization you are a part of and ask them one thing like “What is the most scariest moment that you remember with your dog?” Everybody has one for sure! Of course, it is already late to post like this so wait until next year. :)

Create topic focused pages

Seasonal posts can’t help you drive long term traffic and can’t help you earn long links continuously. But this one can. When thinking for a long term purposes link attraction, having an evergreen asset pages is definitely a must! If you can create a page dedicated only on a specific topic in your industry and making sure you update the page with anything happens in your industry related to that page can help you generate a trust worthy linkable asset. 


Imagine what MOZ has done on this particular page of their MOZ website. They created a dedicated page to list down all the algorithm updates (change history), release and roll out of Google to ensure that search marketers will know the dates of this significant change in the industry will help them comprehend the cause of downfall or upward of organic traffic in their Google Analytics traffic trend.

I assume that you already know who MOZ is so I won’t have to provide screen shot of earned links this page as you will just be amazed while your mouth is wide open. This page is probably earning links up until now and in the next years to come when someone in the search industry has mentioned similar or exactly the same to Google Algorithm Change History.

So if you are blogging for dog industry, having a page dedicated to showcase all types of dog breeds and provide all information about each breed to help new and existing dog lovers get to know more information about dogs will surely help. This can also help you attract more organic traffic for the term “dog breeds” “types of dogs” etc from organic search, moreover, your dog breed page will also be able to attract links in the long run.

Create controversial blog posts


Another opportunity that you can develop to attract links naturally is to publish a page that a lot of people in your industry won’t be able to ignore. This can damage your reputation online and brand but if you know can depend yourself and you have proof to show that will validate your statements, there is nothing to be afraid of. 

Imagine Brian Dean of Backlinko, he authored the Google Ranking Factors a couple of months ago. It has been around the world of search industry for quite some time and surely, it has earned a lot of inbound links, has been talked about everywhere such as on LinkedIn, Google plus, Search Engine Journal and more..




However, it appears like it didn’t only attract the attention of believers, it also attracted the attention of experts who definitely disagree with the list of ranking factors that Brian has mentioned in his list. There are two industry experts who totally disagree with him, first is Bill Slawski and the second is Gianluca Fiorelli.



It is true that Google has officially admit that they use over 200 ranking factors but putting them all together in a blog post for a couple of weeks is just definitely out of league. But of course, what Brian did could help site administrators, SEOs and webmasters optimize their websites to the fullest.

Create Exam Pages


Exams are good to test the knowledge of people in your industry to see how much knowledgeable they are. But this could also help you out earn natural links from social media, forum and other related websites or blogs in your industry. Isn’t that a bit overwhelming? You can also earn editorially given links over time, attract organic or referral traffic to sustain your traffic up and kicking. What more can you ask for?

Think about what MOZ did last may this year, they created an exam page for SEO practitioners to test their familiarity with the SEO. Surely, this exam page has undoubtedly became the center of attraction of SEOs which includes me. Obviously, this has also earned a lot of inbound links and ranking authority of the page from big sites in the industry.













The exam was launched last May 2014, it has only been a few months since then and look at the links the page was able to generate within that period of time. Imagine if you could create a page link this in your industry and do a quick promotion to your marketing channels? You may not earn the same volume of links like MOZ earned but surely, this will benefit you a lot.


Now that you have the content ready on your website to be read, seen or used by your target audience, there is always one big question next to it. How will you promote it? How will your audience find or discover the content you worked hard for?

How do you promote it?

This next step will help you promote your kick ass content that will reach your audience.

Send an email campaign


Before you share the word to a wider audience in your industry, be sure to promote it to your existing audience first. Make a special email campaign with awesome call to action (CTR) and let them know that you have published your creative and unique content. Email marketing campaign is surely one of the fastest way to reach your existing audience is through email. But there are certain rules you need to follow before you run an email campaign or else, the success rate you expect to achieve will not be met.

Things to remember when sending out emails:

Consider Timezone - Timezone is important. Knowing the timezone of your target audience surely makes a big difference than knowing nothing at all. Image if you are in Asia and you will send an email campaign to North America in your lunch time? How many of your target audience will read that? We don’t know. But what we know is when the recipient of your email wakes up in the morning, their inbox is full of unwanted emails from their subscriptions etc and your email will be overlooked.

Avoid spam words - Spammy words will get your email straight to spam box. Of course, you don’t want this to happen and nobody would ever want it anyway. This usually happens when you use spam-linked words like “free” foul words in your email subject line so be sure to avoid those words in your subject line.

Consider your design - One if the things that often make email campaigns successful is because of the design. The design is actually speaks to your audience to click on your email and do whatever you want them to do when they land on your website so be sure to have a ninja style design.

Make use of CTR - Of course, you don’t want your email to remain as email. You want your audience to make necessary action which is to click through to go to your website. By making your CTR noticeable, clear and placed in the right spot, you may be able to sleep at night and expect to see a spike in traffic from your email campaign. Just don’t forget to tag it.

If you want an extensive information about email campaign, visit the common rookie mistakes article from Mailchimp.


Share your content in Social Media


Social media is well known as a effective of channel for digital marketing campaign, as social media is the best way to engage with your audience and the fastest way to interact with them. More importantly, the best way to instantly drive traffic to a newly created page of your website as social media can help your link magnet content reach more people when it goes viral, bringing more traffic than you expected! Sound good, isn’t it?

Assuming that you have social media pages with decent followers, sharing your newly published content to your social connections will surely help a lot for the following reasons:

  • Your content can easily go viral in social channel if you do things right.
  • You can increase your social traffic from various social media platforms
  • Your content can help you increase your brand awareness
  • Social signals can strengthen your website authority in social channels

However, in order to succeed in social media marketing, make sure that you follow some basic guidelines that are helpful to make your social activities optimized for your target audience such as:

Use Images - To make a social post entertaining, adding an image on your social post is definitely crucial. This can help attract the attention of your audience and click through on the image of your post to visit your page. This is just similar to organic search results with authorship markup, remember how many click through rates you received from organic search when the authorship markup was enabled? When people see images, whether next to your page description or above the page description, people will click through the image as they find it much cooler than the others with no images at all.

Use the right platforms - Using social media as part of your digital marketing campaign, does not necessarily mean you need to use all platforms available out there. You need to analyze your industry to see which social platforms are the best thing to use for your own benefit, figure out where your target audience gather. Do they use Twitter, Facebook, Pinterest, LinkedIn or Google+? Knowing these are crucial to identify which platforms will benefit you the most.

Encourage CTR - Similar to email campaign above, you need to have a strong CTR to bring your social audience to you website. Besides, that’s the main purpose of using social media for your website, drive them to your website and make necessary actions whatever you want them to do for you.

Find the best time to share - Similar to consider the timezone in email newsletter, you need to find the best time to share your content in social media. Since most people often use social media as part of their daily life, finding the right timing to share a post the time when they are checking their social media profiles will surely give highest results rather than randomly posting anytime.

To see a complete social media post wise, visit the anatomy of social media post from Convert With Content.

Manual Email Campaign

One important promotion strategy that you can do when promoting your link magnet content is by sharing them to experts in your industry or just the entities you mentioned in content. Allow them to see your hard work, ask for feedback if necessary or you can even ask them for a tweet if you are confident that your content has covered everything has to cover.

Consider timezone - Again, timezone is crucial. You can’t just send out emails to people in your industry anytime you want and expect to see a good response rate.

Make your email short and direct to the point - Be straightforward, let them know straightaway your intention why you email them.

But of course, if this is your first time emailing them, do introduce yourself or else, you will be ignored.

Monitor your email - One important thing when doing manual email is tracking your emails. You need to know if they even open the email you send, this is crucial to you as you need to know what will happen after you hit the send button.

To learn more about email marketing, click on the infographic below or visit this page.


Share to Social Niche Group


You think a singe social media post is enough? Think again. Social media is full of excitement. You can share a post on your page BUT you can also post a post in any group that you are a member of. Just make sure that you won’t spam these social groups as it can affect your reputation. Sharing a post in social group is much straightforward than posting an update on your time-line as the people that will see your post are your HIGHLY targeted audience which include experts, influencers and newbies.



As usual, to make things safe, there are some guidelines you need to follow when sharing something in social group.

Participate to discussions - To make yourself known in your industry or you just want the members of the group recognize you, taking part in the discussions or even creating a discussion of your own is definitely important. This is to know how much information you know in the industry and what can you contribute to the table.

Don’t promote your own shit - Group Admin hate self promotions, unless you are a legit member of the group. But if you are new or just an inactive member of the group, promoting your own shit isn’t just a good idea and you might even get kicked out and blocked from the group.

Respect their rules - This is self explanatory.

Summary


It is not just enough to can produce quality content, it is not just enough that you can throw consistent three point shoot a hundred times. Your talent need to be seen and your knowledge need to be shared to your target audience and gain their loyalty. In link building development space, building quality links is badly hard but if you do things right in terms of contributing new ideas to the table, eventually, you will definitely earn not only links, but also reputation, authority and more. So turn your ideas into something, get the word spread-out as fast as flash to the right channels, make your audience share your content to their channels and do whatever you can to keep them coming back to your website.


Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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Developing Links for Content Publishers

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Developing links for websites has been never easy. Every now and then, websites need to acquire links naturally or artificially in order to increase awareness, reputation and authority of a specific website. But getting links for websites can be done in several ways as it varies depending on its industry. So if a particular website has successfully earned a link from another website, it does not mean it goes the same way to other websites as there are important things to consider looking at such as the website relevancy.


For content publisher websites such as industry news sites or corporate niche focused blogs, building awareness and authority through links is vitally important so in this article, I’ll show you how you can generate links for content publishing websites. So let’s get started.



Publish breaking news type of content

Publishing industry focused news in a regular basis helps attract and drive seasonal traffic to a website and automatically helps generate links from various channels especially social channel. Producing breaking news content can also make your brand become a source of information by your target audience, making your brand trust worthy, reliable and up to date with the current happenings in your industry.




If you can successfully come up with this type of content ideas for your website, not only you can have a chance to increase your traffic but you can also have a chance to get noticed by the influencers in your industry that can result to alliances, brand mention and even partnerships between you and them.

How to get breaking news:

Study your industry to analyze potential trends and trending information.- See how Bill Slawski studies and follows Search Engines to understand how the web works.

Study the marketing strategy of your competitors both success and failed campaigns - See how Okdork audits the marketing strategy of KISSmetrics.

Keep an eye of recent releases of other brands in your industry such as tools, events, business shut down or partnerships etc.

Tools you can use:

1. Fresh Web Explorer
2. Google Alerts
3. Mention.net

Although there are a lot of ways to get break news in your industry, making sure that the information you’re publishing on your website are all accurate and back up with data is very crucial. Otherwise, you can damage the reputation of your own website that can affect your performance online so you have to be very careful with what you’re sharing.

Ways to promote:

C. Share it to your newsletter campaigns

By promoting your content in various channels and to your wide audience, you can also have a chance to attract more people to visit your website that you can turn into loyal readers, subscribers and even linkers to your breaking news content. Who would not like this kind of opportunities in a continuous basis right? But remember that when you share this type of content to other websites, targeting the right people and community should be your primary focus and not just blast share it online.


Establish content partnerships

Content partnerships is one of the best methods you can establish to help drive more targeted traffic and increase awareness of your website. This can help you increase your exposure, marketing channel, trust, awareness, reputation and authority of your website. If you are continuously publishing content to those websites that are happy to share your remarkable content, you can potentially increase the referring traffic to your website in the long run.



However, when looking for websites for content partnerships, you need to make sure that the websites you will contact are highly relevant to your website, with decent amount of monthly traffic and users’ engagement, with above average website authority and more importantly, accepting external content from other like-minded journalists.

If you can follow strictly the metrics above when looking for other websites you can be a part of, there are easy wins that you can get from the efforts you will be exerting to market your website to your industry such as:

Exposure - Getting exposure on other websites in your industry is one of the best easy wins that you can get from content partnership. Since the websites you will be contributing content to have decent amount of traffic, your brand can be exposed to their audience for free and in a regular basis. Isn’t that an awesome?

One good example here is my contribution to Search Engine JournalAhrefs and Monitor Backlinks. I used to be contributing content to these three huge websites in my industry and they helped me drive referring traffic to my website.

Marketing Channel - Another easy win you can get from content partnership is you can promote your own thing on your partner websites but of course, there is always a limit that you can follow that is not against your partnership agreement with the other websites. 

Trust - Every now and then, you can increase the trust established for yourself as the author and to your website as the brand you are representing to reach your target audience. If you can successfully earn the trust of your audience, getting links to your website should not be easy because eventually, you will naturally earn the links to your website or contributed content built by your target audience.

Awareness - Awareness is the most important in digital marketing. This is the first step you need to establish online if you want to succeed in your industry and standout in the competition as you need to make sure audience be aware of your presence online and content partnership is really perfect tactic for this stage. If you can regularly appear on highly respected and popular blogs or website in your industry, you can start developing awareness to your brand with the help of your partners.

Reputation - Focusing only one certain topic in your industry whenever you contribute content to your partner websites can help you improve your reputation, authority and expertise in a certain field in your industry. This can help you brand yourself as an expert of what you are doing that can results to interview requests from other relevant websites in your industry with links!


Produce info-graphics

Another tactic you can do for your website is to produce info-graphics. Info-graphics are great to spice up any website with visual content format that you can promote to image sharing sites like Pinterest or Flickr. Although this type of link development method does not pass link authority to your website but who cares about link authority if this can help you build awareness and exposure to your website, right?

If you can incorporate this type of content format to your website, you can also diversify the link format of your website which is very crucial in terms of analyzing your website’s link profile. Since search engines like Google, looks at link diversification as part of a signal of a natural link profile, so it would be better to diversify your links with your info-graphics through image sharing sites.

List of infographic submission websites that you can use:

  • http://visualoop.tumblr.com/
  • http://dailyinfographic.com/
  • http://fuckyeahinfographics.tumblr.com/
  • http://iheartinfographics.tumblr.com/
  • http://iinfographic.com/
  • http://infographic.co.za/
  • http://infographicsbin.tumblr.com/
  • http://infographicsite.com/
  • http://infographipedia.com/
  • http://infographr.tumblr.com
  • http://submitinfographics.com/
  • http://theinfographics.blogspot.com/
  • http://videoinfographic.com/submit-infographic/
  • http://visual.ly/
  • http://www.bestinfographics.co.uk/
  • http://www.bestinfographics.info/
  • http://www.cloudinfographics.com/
  • http://www.infographicas.com/
  • http://www.infographicgallery.com/
  • http://www.infographicpost.com/
  • http://www.infographicsarchive.com/
  • http://www.infographicsshowcase.com/
  • http://www.pureinfographics.com
  • http://www.omginfographics.com/
  • http://www.coolinfographics.com/
  • http://chartporn.org/
  • http://www.fastcompany.com/tag/infographic
  • http://www.infographiclove.com/
  • http://infographicdatabase.com/
  • http://www.info-graphic.co.uk/
  • http://newsfix.co.uk/
  • http://vizualarchive.com/

Source: Kaisertheage.com

Types of info-graphics that you can use:

  1. Flowchart
  2. Timeline
  3. Useful Bait
  4. Versus Infographic
  5. Number Porn
  6. Photo Infographic
  7. Data Visualization

 Source: Picktochart.com

To know which info-graphic suits for you, check out this infographic.


Click the image to see enlarge.

Keep in mind that image link building is for the sake of exposure, diversification and popularity campaign only and not for link manipulation tactic that you can use to rank your target keywords in organic search.

Produce video interviews or round table

Interviewing like minded professionals in your industry in video format can help you build more content for the audience of your website. This also gives you contextual format opportunity on your videos by providing transcripts for each videos that you can also be used for internal or external linking opportunities.

The only thing about video transcripts is it cannot be optimized for the optimization that you desired such as focused keyword or LSI. So when conducting interviews, it is important that you carefully think about of the topics that will be discussed in the interviews and not just some random questions.

Here are the reasons why:

  • Your audience will not be interested if the interview is about personal stuff - because your audience are looking for informative information.
  • Your content will not rank for target keywords - This is only when your interview topics won’t cover the key phrases that people in your industry search for.
  • Your promotion strategy can have a little time frame


Take a look at the round table video below:



Create a list of companies

All industries out there have hard working companies that would be happy to be featured on other websites for exposure for awareness that can bring traffic or even leads to their websites. You can create a special page on your website that is dedicated for this type of content you are creating.

Once you are done compiling the list of companies in your website, you can reach out to each companies you listed in the content for linking opportunities. Of course, you just don’t want to create content that says about “list of companies in your industry” instead, you can create something like “top 10, 20 or even 50 companies in your industry” so there is some reputation being established in the post.

How to promote list type of content?

  • You can promote it via email newsletter where your email subscribers can be updated with your new content
  • You can promote it via your social pages or sponsored ads in social ie; Facebook ads, stumble upon ads or twitter ads.
  • Send an email to the CEO of the companies you listed in your content and let them know you featured them in your round up post.


Take a look at the example of this round up post;



This website created a list of people in their industry who are more likely their industry leaders.

If you can come up a round up like this in your industry, chances that you can get a lot of links from it would be higher knowing that they would also be announcing it to their audience or link from their website.

There you have it..

Creating links for websites can be quite easy if you have resources such as content, partnerships that can help you build links continuously expose you to their audience and most importantly, if you have a loyal community that will promote your posts via social share or brand mention, you can definitely standout. But you can have it all if you don’t have the resources, alliances and content that will back you up in your marketing campaign.


Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Online Marketing blog. Joseph has been working in SEO industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+Twitter, and Facebook. Joseph is also a contributor on SEJ and Ahrefs.
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